Easy Crypto's Miguel Martin: Early Crypto Marketing, Building Trust, and Hustling Smart
CMO Weekly25 Mar 2025

Easy Crypto's Miguel Martin: Early Crypto Marketing, Building Trust, and Hustling Smart

In this episode of CMO Weekly, we sit down with Miguel Martins, Director of Marketing Operations at Easy Crypto, New Zealand’s leading crypto exchange. From scaling teams across continents to driving 300% organic growth, Miguel has been instrumental in taking Easy Crypto from a startup with no social media presence to a global player in digital finance.

Miguel shares his unconventional entry into the crypto world—over beers at a beach in Bali—and how that serendipitous moment launched his career in Web3. He dives into the challenges of marketing a product that most people didn’t understand in 2018, navigating evolving regulations, and why building trust and educating users became the cornerstone of their success.

We explore:

  • How Easy Crypto carved out 50% of the New Zealand market by surviving where others failed

  • The “gray zone” era of crypto marketing, when anything went—and how that changed

  • Why being hands-on as a leader helped Miguel scale global teams and operations

  • The pros and cons of working in Web3, and advice for young marketers entering the space

  • Miguel’s vision for the future—from entrepreneurship to achieving financial freedom, and why he doesn’t plan to stop hustling anytime soon

Plus, we wrap up with a rapid-fire round covering worst advice, best local eats in Indonesia, and the one person Miguel would love to have dinner with.

Whether you’re a marketer, founder, or crypto-curious listener, this episode delivers an unfiltered look at the hustle, strategy, and adaptability it takes to thrive in the fast-paced world of digital finance.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(155)

Seth Matlins of Wisdomous Company: Why Every Decision Creates or Destroys Value

Seth Matlins of Wisdomous Company: Why Every Decision Creates or Destroys Value

In this episode of CMO Weekly, host Hayley Clover sits down with Seth Matlins—one of the most distinctive and influential voices in modern marketing. Make sure to check out Seth Matlins New Podcast: C...

13 Mai 36min

Josh Redel of Central Bank: The Introvert’s Guide to Marketing Leadership

Josh Redel of Central Bank: The Introvert’s Guide to Marketing Leadership

How do you stay at one company for your entire career and help it double in size while being named a Forbes Best Bank 18 years in a row?In this episode of CMO Weekly, host Hayley Clover sits down with...

5 Mai 34min

Shachar Scott of Sunbit: How to Humanize Your Brand in the Age of AI

Shachar Scott of Sunbit: How to Humanize Your Brand in the Age of AI

Welcome to another episode of CMO Weekly! This week, host Hayley Clover sits down with Shachar Scott, the first-ever Chief Marketing Officer of Sunbit, to discuss her journey from leading massive team...

30 Apr 35min

Joe Nayquonabe of Soaring Eagle Casino & Resort: Servant Leadership in the Gaming Industry

Joe Nayquonabe of Soaring Eagle Casino & Resort: Servant Leadership in the Gaming Industry

How does a math-driven marketer rise to become the "Most Admired CEO"? In this episode of CMO Weekly, host Hayley Clover sits down with Joe Nayquonabe, CEO of Soaring Eagle Casino & Resort and a 22-ye...

28 Apr 23min

Paul Burns of Canadian Gaming Association: How AI is Changing Player Protection

Paul Burns of Canadian Gaming Association: How AI is Changing Player Protection

This episode of CMO Weekly features an in-depth conversation with Paul Burns, the President and CEO of the Canadian Gaming Association. With over two decades of experience in government affairs and ga...

23 Apr 24min

John Meacham of Cache Creek Casino Resort: Applying a Startup Mindset to Global Gaming Brands

John Meacham of Cache Creek Casino Resort: Applying a Startup Mindset to Global Gaming Brands

Welcome to CMO Weekly! In this episode, host Hayley Clover sits down with John Meacham, the VP of Marketing at Cache Creek Casino Resort. With over 20 years of experience across industry giants like M...

23 Apr 26min

Andrew Pink of Play’n GO: Why One-Size-Fits-All Marketing is Dead

Andrew Pink of Play’n GO: Why One-Size-Fits-All Marketing is Dead

In this episode of CMO Weekly, host Hayley Clover sits down with Andrew Pink, the Head of Brand and Communications at Play’n GO, to discuss his fascinating transition from professional sports to the h...

15 Apr 19min

Chris Garrow of Prairie Band Casino & Resort: How Design and Data Keep Guests in Their Seats

Chris Garrow of Prairie Band Casino & Resort: How Design and Data Keep Guests in Their Seats

In this episode of CMO Weekly, host Hayley Clover sits down with Chris Garrow, the Gaming Operations Director at Prairie Band Casino & Resort. With nearly 30 years of experience spanning corporate gia...

14 Apr 21min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
utbytte
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
stormkast-med-valebrokk-stordalen
liberal-halvtime
morgenkaffen-med-finansavisen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
lederpodden
okonomiamatorene
rss-politisk-preik