Jessica Hische and Chris Shiflett: Designing business tools that support how creatives actually work
Design Better9 Des 2025

Jessica Hische and Chris Shiflett: Designing business tools that support how creatives actually work

Jessica Hische and Chris Shiflett first crossed paths at Studiomates, a Brooklyn based co-working space where some of New York’s most talented designers built businesses and influential organizations. Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/jessica-hische-and-chris-shiflett Jessica, known for her lettering and illustration work with clients like Wes Anderson and The New York Times, and Chris, whose career spans from the early foundations of the web to co-founding Brooklyn Beta, both experienced firsthand what happens when passionate, independent creatives come together. Today, they’re channeling those lessons into Studioworks, a business platform built specifically for independent studios and creative professionals. They’re tackling the unglamorous but essential parts of running a creative practice—invoicing, project management, client relationships—with the same care and community spirit that defined those Brooklyn days. In this conversation, we talk about the magic of Studiomates and Brooklyn Beta, what they learned from running their own studios for years, and why they decided to bootstrap a tool for the creative community rather than chase venture capital. It’s a story about building something sustainable, beautiful, and genuinely useful for the people who make things. Bios Jessica Hische is one of the most beloved and influential designers of the past two decades. She’s best known for her lettering and illustration, but equally for her generosity in sharing what she knows. Jessica was part of the original Studiomates community in Brooklyn, has worked with clients like Wes Anderson, The New York Times, and Penguin Books, and now brings her creative leadership to Studioworks, where she and Chris are building better tools for independent creatives and small studios. Chris Shiflett is a longtime friend of the design community whose career spans the deep foundations of the early web and the heart of the creative world. His early books on HTTP and web security became unexpectedly influential at a time when the internet was still taking shape, opening the door to some extraordinary projects — including one that generated nearly half of the internet’s traffic and another responsible for a fourth of the world’s email. After years helping big internet companies solve scalability problems, he realized he was more inspired by the people creating them — the designers, founders, and builders making things people love. That shift led him to the original Studiomates community, to co-founding Brooklyn Beta, and ultimately to the work he and Jessica are doing today with Studioworks. Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(261)

Mack Paul: Co-author of Miracle Road on designing places where innovation happens

Mack Paul: Co-author of Miracle Road on designing places where innovation happens

In the mid-1950s, North Carolina was one of the poorest states in the country. Its economy ran on tobacco, furniture, and textiles — all three in decline — and its universities were turning out talent...

17 Sep 44min

Federico Casalegno: Samsung EVP and MIT Design Lab founder on what 20,000 years of human creativity means for design today

Federico Casalegno: Samsung EVP and MIT Design Lab founder on what 20,000 years of human creativity means for design today

When Samsung’s CEO asked Federico Casalegno to redesign the cameras on the company’s phones, Federico told him he was the wrong person for the job. He wasn’t an optical engineer. He didn’t understand ...

10 Sep 24min

Jonathan Adler returns: The minimalist inside the maximalist

Jonathan Adler returns: The minimalist inside the maximalist

Jonathan Adler was one of our favorite guests, so we’ve been angling to get him back ever since. He started as a potter and now designs furnishings and interiors that are decadent, but layered with me...

2 Sep 44min

Clay Parker Jones: author of "Hidden Patterns" on why your team isn't really a team

Clay Parker Jones: author of "Hidden Patterns" on why your team isn't really a team

We all know that there is something fractured about the workplace, that makes it inefficient, and at times inhumane. If only someone was thinking deeply about those problems, and how to address them… ...

28 Aug 23min

Angel Steger: Wealthfront's VP of Design on what architecture teaches you about software

Angel Steger: Wealthfront's VP of Design on what architecture teaches you about software

A few years ago, Dropbox redesigned its website and revenue dropped by thirty percent. It was an all-hands-on-deck moment: people working weekends, everyone hunting for a systemic failure. Visit our ...

21 Aug 52min

Ben Drury: Yoto co-founder on audio, imagination, and screen-free design

Ben Drury: Yoto co-founder on audio, imagination, and screen-free design

Like a lot of parents, Eli struggled over the years to get his kids more into reading and away from screens. He wasn’t necessarily on the search for a technological solution, but then an interesting d...

13 Aug 50min

Jeff Hammoud: Chief Design Officer of Rivian on constraints, color, and what separates designers from stylists

Jeff Hammoud: Chief Design Officer of Rivian on constraints, color, and what separates designers from stylists

This is a special bonus episode, an interview with Rivian’s Chief Design Officer, Jeff Hammoud. We’ve got all the audio here, but it’s worth heading over to our Youtube channel at dbtr.co/youtube to w...

5 Aug 46min

Eric Ries: Lean Startup author on why good companies go bad, and why good design is critical to success

Eric Ries: Lean Startup author on why good companies go bad, and why good design is critical to success

Fifteen years ago, Eric Ries handed a generation of founders a playbook. When Eli was in a Palo Alto-based startup accelerator in 2011, The Lean Startup felt like the only book anyone in that ecosyste...

22 Jul 34min

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