233. How to build a PR plan for your book

233. How to build a PR plan for your book

In this powerful conversation, I’m joined by Leah Paulos—founder of Book Publicity School and Press Shop PR—who brings more than 25 years of experience helping authors break through the noise and get meaningful media attention. If you’ve ever found yourself wondering where to put your PR energy, how to position your book, or what actually makes a launch successful, this episode is packed with clarity, strategy, and mindset shifts.

We dive into what’s changed in PR (hint: everything), where authors should focus their limited time and resources, and how to build a strategic, sustainable publicity plan that aligns with your goals—whether those goals are business growth, speaking, brand authority, or simply getting your book into more hands. Leah shares practical, doable steps, including how to reverse-engineer a PR plan by researching comparable titles, how to tie your expertise to timely news cycles, and why promoting your book is essential.

If you’re an aspiring or published author wanting to grow your influence, reach your readers, and launch with confidence, this episode will give you the road map you need.

Learn more about Leah:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

Episoder(255)

244. Lean marketing for authors, with Allan Dib

244. Lean marketing for authors, with Allan Dib

In this conversation, Allan Dib and I explore the principles of lean marketing and the importance of integrating marketing throughout the business process. Allan shares insights on how to create valua...

18 Mar 38min

243. Book Tip | How to write your first book without pressure

243. Book Tip | How to write your first book without pressure

Most aspiring authors freeze before they even start—not because they lack ideas, but because the pressure feels impossible. In today's quick Book Tip episode, I share why your first book doesn't have ...

12 Mar 2min

242. How I wrote my way to location independence

242. How I wrote my way to location independence

Do you have a goal you dream about but feel like it’s impossible to achieve?Join me as I share a little of my personal story of pursuing my dream of writing my first book. Along with that dream was a ...

11 Mar 20min

241. How to start living a choiceful life

241. How to start living a choiceful life

In this solo episode, I dive into what it truly means to live a choiceful life, and why so many of us are living by default without even realizing it.I share my own journey of breaking free from a pre...

4 Mar 28min

240. How to rethink the rules that define your success

240. How to rethink the rules that define your success

What if the rules you’ve been following your whole life, aren’t actually serving you?In this episode I’m joined by speaker, business therapist, and author Lauren Wittenberg Weiner, whose new book Unru...

25 Feb 45min

239. How to choose the right publishing partners (and honor your values)

239. How to choose the right publishing partners (and honor your values)

In this week’s episode, I have the honor of welcoming Leslie (Lam) Miller, founder of Girl Friday Productions, for a candid conversation about what it really takes to build a values-driven business an...

18 Feb 49min

Book Tip | 5 Signs you’re ready to write your book

Book Tip | 5 Signs you’re ready to write your book

One of the most common questions I hear from aspiring authors is, “How do I know if I’m ready to write my book?” In this episode, we’re cutting through the hesitation and getting clear on what readine...

13 Feb 7min

237. What it’s really like to write a book

237. What it’s really like to write a book

We’re back after what it feels like a long and unexpected break. In this solo episode, I’m sharing some updates on what’s been happening behind the scenes both in life and in my writing world.I’ll tak...

11 Feb 24min

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