233. How to build a PR plan for your book

233. How to build a PR plan for your book

In this powerful conversation, I’m joined by Leah Paulos—founder of Book Publicity School and Press Shop PR—who brings more than 25 years of experience helping authors break through the noise and get meaningful media attention. If you’ve ever found yourself wondering where to put your PR energy, how to position your book, or what actually makes a launch successful, this episode is packed with clarity, strategy, and mindset shifts.

We dive into what’s changed in PR (hint: everything), where authors should focus their limited time and resources, and how to build a strategic, sustainable publicity plan that aligns with your goals—whether those goals are business growth, speaking, brand authority, or simply getting your book into more hands. Leah shares practical, doable steps, including how to reverse-engineer a PR plan by researching comparable titles, how to tie your expertise to timely news cycles, and why promoting your book is essential.

If you’re an aspiring or published author wanting to grow your influence, reach your readers, and launch with confidence, this episode will give you the road map you need.

Learn more about Leah:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

Episoder(247)

236. A holiday note from your producer

236. A holiday note from your producer

As the year comes to a close, I wanted to take a moment to wish you a wonderful holiday season and share a few exciting updates for what’s ahead. While I’m taking a short break to rest and recharge, R...

18 Des 20254min

235. Book Tip | How to find your book niche

235. Book Tip | How to find your book niche

So many aspiring authors believe finishing a book is about talent, inspiration, or finding the perfect moment. But the truth is much simpler—and far more empowering. Books get finished because of disc...

17 Des 20256min

234. Book Tip | How to find your book niche

234. Book Tip | How to find your book niche

Most authors worry about standing out, but the real secret isn’t writing a “bigger” book. It’s writing a clearer one. In today’s episode, we dig into why defining a focused niche is one of the most po...

11 Des 20257min

232. Leading with purpose and care

232. Leading with purpose and care

This week, I’m joined by an extraordinary leader in the funeral and deathcare industry. Lisa Baue is a third-generation funeral director, former CEO of Baue Funeral Homes, and founder of Funeral Women...

3 Des 202554min

231. How to build financial security as a creative entrepreneur

231. How to build financial security as a creative entrepreneur

This week, we’re diving into a topic every self-employed creative needs to understand—but that most of us avoid: taxes. And trust me, this conversation is anything but dry.I’m joined by Hannah Cole, t...

26 Nov 202549min

230. Book Tip | How to make time to write your book

230. Book Tip | How to make time to write your book

Many aspiring authors believe they need more time—or a more flexible life—before they can write a book. In today’s episode, we’ll break down the truth: Books get finished not because life slows down, ...

20 Nov 20259min

229. Becoming uncomparable: Why your niche is your superpower

229. Becoming uncomparable: Why your niche is your superpower

One of the biggest challenges for authors, business owners, and anyone building a brand is leaning into their niche. In this episode, I sit down with Kristen Luke, president of Kaleido Creative Studio...

19 Nov 202543min

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