Unifying Brand and Performance: SaaS Marketing Insights with Outshine

Unifying Brand and Performance: SaaS Marketing Insights with Outshine

On this episode of All Hands on Tech, host Claire Quirion sits down with Kristi McKee, Senior Director of Client Strategy at Outshine, to explore the evolving landscape of SaaS marketing.

From the rise of brand awareness campaigns to the power of authentic community engagement, Kristi shares her expertise on integrating brand and performance marketing, personalizing advertising with AI, and measuring success across the full funnel. Whether you’re looking to future-proof growth or better connect brand strategy to revenue, this episode is packed with practical insights for modern marketing leaders.

Produced by Unbound Media

Episoder(78)

Global Vision, Local Roots: Palladium MC’s AI Revolution

Global Vision, Local Roots: Palladium MC’s AI Revolution

From landmine detection to sustainable farming, Palladium MC is redefining how AI and robotics can transform industries. In this episode of All Hands on Tech, Claire Quirion speaks with founders Olesy...

15 Sep 202554min

MBD Studio: Grilled Cheese Mascots and Un-trendy Marketing

MBD Studio: Grilled Cheese Mascots and Un-trendy Marketing

In this episode of All Hands on Tech we're joined by Michael Broley, Founder & CEO of MBD Studios, to talk about his journey from working in sales at Xerox to founding an agency, un-trendy marketing t...

25 Aug 202542min

Nova Social Media & Marketing: From Professional Basketball Player to Local Entrepreneur

Nova Social Media & Marketing: From Professional Basketball Player to Local Entrepreneur

In this episode, we're joined by Patrick Manifold, Founder & CEO of Nova Social Media & Marketing. Patrick discusses his journey from growing up in England, becoming a professional basketball player, ...

18 Aug 202550min

DeepSense: Deep Tech & Deeper Oceans - AI Beneath the Surface

DeepSense: Deep Tech & Deeper Oceans - AI Beneath the Surface

What happens when cutting-edge AI meets the vast, mysterious world beneath the waves? This episode of All Hands on Tech with Digital Nova Scotia dives into how students, researchers, and industry are ...

28 Jul 202537min

GoSecure: Cyber Careers Decoded - SOCs, Threat Hunting & How to Get In

GoSecure: Cyber Careers Decoded - SOCs, Threat Hunting & How to Get In

Ever wondered what really goes on inside a Security Operations Center (SOC)? In this episode, host, Claire Quirion chats with Derek Halfyard from GoSecure about his journey from NSCC to leading threat...

14 Jul 202530min

Konnekt Digital Engagement: Supporting the Evolution of Local Tech

Konnekt Digital Engagement: Supporting the Evolution of Local Tech

In this episode of All Hands on Tech, host Claire Quirion welcomes Jeff MacArthur, CEO of Konnekt Digital Engagement and a longtime leader in Atlantic Canada’s tech industry. With over a decade of inv...

30 Jun 202531min

Mobia Technology Innovations: A People-First Approach to Tech

Mobia Technology Innovations: A People-First Approach to Tech

In this exciting episode of All Hands on Tech, host Claire Quirion is joined by  Mike Reeves, President and Owner of Mobia Technology Innovations. From cybersecurity to cloud architecture, Mobia's wor...

16 Jun 202536min

Interactive Society of Nova Scotia: Building a Stronger, Connected Community for Game Developers

Interactive Society of Nova Scotia: Building a Stronger, Connected Community for Game Developers

In this exciting episode of All Hands on Tech, host Claire Quirion sits down with Ryan Sno-Wood from the Interactive Society of Nova Scotia (ISNS) to talk about the fast-growing world of game developm...

2 Jun 202556min

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