Why AEO is Overhyped
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode, Neil and Eric debate whether answer engine optimization AEO is overhyped, breaking down Ahrefs data on ChatGPT vs Google traffic, why search still drives most discovery, and how to think about AI search optimization across ChatGPT, Gemini, Perplexity, and more. They share real AI ROI examples from Goldman Sachs research, talk LLM use cases for marketing, sales, and ops, discuss AI's impact on jobs, and reveal their favorite AI stocks and winning marketing formula heading into 2026. Key takeaways: • AEO vs SEO, why AI search is overhyped now but essential long term. • Real-world AI ROI from JP Morgan, UPS, Target, Chipotle, and more. • How Neil and Eric use ChatGPT, Gemini, Perplexity, and other LLMs to scale marketing. Chapters: 00:00 AEO vs SEO hype 01:02 ChatGPT vs Google traffic share 02:40 AEO short-term vs. long-term 05:55 LLM platform use cases 08:47 Real AI ROI case studies 11:02 AI, jobs, and 2027 outlook 12:59 Favorite AI stocks to watch 15:02 Hiring AI native marketers 17:16 2026 marketing experimentation playbook 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Episoder(3277)

Why You Should Be Doing A/B Testing | Ep. #21

Why You Should Be Doing A/B Testing | Ep. #21

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be ...

21 Aug 201613min

How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Not...

20 Aug 201614min

The Best Tactics to Market Your Consulting Company | Ep. #19

The Best Tactics to Market Your Consulting Company | Ep. #19

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tact...

19 Aug 201612min

How to Get People to Open Your Emails | Ep. #18

How to Get People to Open Your Emails | Ep. #18

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get m...

18 Aug 201613min

#17: How to Create a Marketing Funnel for Best Results

#17: How to Create a Marketing Funnel for Best Results

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results....

17 Aug 201614min

#16: Creating Great Links that Boost Your Website's Ranking

#16: Creating Great Links that Boost Your Website's Ranking

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. ...

16 Aug 201615min

#15: Link Building for Better Google Ranking

#15: Link Building for Better Google Ranking

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to...

15 Aug 201613min

#14: Leveraging Facebook Live as a Marketing Tool

#14: Leveraging Facebook Live as a Marketing Tool

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to l...

14 Aug 201614min

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