Erin Chin of Logitech: Banking, Beverages, and Billion Dollar Gaming

In this dynamic episode of CMO Weekly, we sit down with Erin Chin, Head of Global Brand Marketing for Logitech G. Erin discusses her incredible journey from investment banking to becoming a leader who guides the marketing and brand storytelling for Logitech G, the company’s billion-dollar gaming brand that now unites both gamers and creators under one umbrella.

Previously the CMO for Logitech for Creators, Erin shares the vision behind the "Together We Create" platform and how she is leveraging her expertise in building culturally relevant brands to shape one of the most influential communities in tech and gaming.

Key Discussion Points:

The Non-Traditional CMO Path: Erin details her unique career evolution, starting as an investment banker at Goldman Sachs before moving into international strategy at MTV Networks, and then holding senior marketing roles at major beverage companies like Diageo and PepsiCo (Mountain Dew).

The Power of Creators & Gaming: Insights into the explosive growth of content creation and gaming, where one out of every three people in the world is a gamer. Erin explains how Logitech G is dedicated to creating innovative gear for this vast audience.

Building Brand Authenticity: How Logitech G's strategy focuses on building authentic relationships, leading and driving culture through storytelling and actions, rather than just chasing trends.

Global Brand Strategy in Practice: A look at Logitech G's global initiatives, including orchestrating 18 IRL event activations around the globe. She discusses community engagement, masterclasses, esports tournaments, and collaborations with iconic brands like McLaren and Herman Miller.

Tune in to learn what it truly takes to unify a global brand, build a massive creator community, and market products in the fast-paced world of gaming and content creation.

Guest Info:

Erin Chin is the Head of Global Brand Marketing for Logitech G.

Connect with Erin on LinkedIn (search for Erin Strother Chin).

About CMO Weekly: Every week, we go beyond the headlines to explore what it really takes to build brands, lead teams, and stay ahead in a fast-changing industry.

This episode is brought to you by Open Fortune, the only marketing company putting your brand inside actual fortune cookies.