Multilingual Copywriting, Culture and Building a Business Abroad with Dominique van Werkhoven

Dominique van Werkhoven is a London-born copywriter now based in the Netherlands. With Dominique we explore the intersections of languages, culture and entrepreneurship. From growing up in a multicultural household to immersing herself in French, Dutch and (Austrian) German, Dominique shares her journey of learning languages and working in multilingual copywriting.

She also opens up about co-founding The Werks, a multilingual copywriting and web development business she runs with her husband, and how they support small businesses, solopreneurs, and nonprofits in being seen, heard, and valued. Together, they discuss the realities of moving countries, the role of patience and persistence in language learning, and how technology like AI is reshaping the future of copywriting.

Key Takeaways

• Immersion is key: Dominique emphasizes that the fastest way to learn a language is by living in the country and using it daily.
• Building The Works: Combining multilingual copywriting and web development creates a streamlined service for small businesses that need strategy as much as execution.
• Collaboration over transaction: Dominique values partnerships with clients, working alongside them to bring their vision to life rather than just delivering outputs.
• AI as a support tool: Rather than replacing copywriters, AI can provide inspiration and structure - human creativity and strategy remain essential.

About Dominique van Werkhoven

Dominique is a multilingual copywriter who co-founded the agency The Werks with her website developer husband Gideon. She grew up in the UK and has lived in Paris and Vienna. Currently she lives in The Netherlands with her husband and three children.

• The Werks website: thewerks.nl
• The Werks on Instagram: WeAreTheWerks
• The Werks on LinkedIn: The-Werks-NL
• Dominique on LinkedIn: Dominique-van-Werkhoven

About Sonia Kampshoff

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life.

In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• Instagram: https://www.instagram.com/workingwithlanguages
• LinkedIn: https://www.linkedin.com/in/soniakampshoff/
• Website: https://moreperfect.digital/

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