Inside the Playbook: LaRussell & Tietta Mitchell on The Roc Nation Deal
LaRussell didn’t partner with Roc Nation because he needed a machine. He partnered because he built one first.In this clip of The Manager’s Playbook, LaRussell and his manager Tietta Mitchell break do...
20 Mar 26min
The Manager’s Playbook 059: LaRussell & Tietta Mitchell - Roc Nation Deal, Independence, Ads, Direct-to-Fan, Touring & Music Marketing
LaRussell is the rare independent artist who didn’t partner with Roc Nation because he needed a label. He partnered because he built enough leverage to make the label behave like a partner.In this epi...
17 Mar 2h 15min
Inside the Playbook: JMSN on the Anti-Ad Music Marketing Plan
In this clip from The Manager’s Playbook, we get into the unglamorous side of the music business that every independent artist eventually faces: release week feels stressful because you’re the label.J...
16 Mar 17min
Inside the Playbook: JMSN on Why Music Videos Can Still Win for Artists
In this clip from The Manager’s Playbook, we talk about a music marketing truth most artists learn too late: a great music video isn’t “extra content,” it’s a long-term marketing asset.JMSN explains w...
15 Mar 19min
Inside the Playbook: JMSN on Why Being “Cool” Online Is Bad for Your Music Career
In this clip from The Manager’s Playbook, we talk about the part of the music business that’s driving artists crazy: the endless “how to blow up” social media advice that sounds confident and works fo...
14 Mar 14min
Inside the Playbook: JMSN on the DIY Blueprint to Grow Without Record Labels
In this clip from The Manager’s Playbook, JMSN breaks down the real economics of the music industry: a record deal isn’t automatically “support.” It’s a trade of ownership and creative control for con...
13 Mar 10min
The Manager’s Playbook 058: JMSN - DIY Artist Blueprint, Music Videos, Ads, Touring, Content & Music Marketing
In this episode of The Manager’s Playbook, I sit down with JMSN, artist, multi-instrumentalist, producer, and one of the best case studies for what real independent artist success looks like when you ...
10 Mar 1h 53min
Inside the Playbook: J Erving III on The Skill Every Music Manager Needs
In this Manager’s Playbook clip, J. Erving unpacks a “superpower” that’s quietly responsible for most long careers in the music business: surrounding yourself with the right people, reading the room, ...
9 Mar 18min
