Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield
B2B Inspired17 Jun 2024

Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield

Let us know your thoughts. This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success. Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering a culture of inclusivity and ambition within her team. Discover the transformative ...

Episoder(46)

Byron Sharp, Mark Ritson, and a chat about Crustaceans

Byron Sharp, Mark Ritson, and a chat about Crustaceans

Let us know your thoughts. In this episode of We Do B2B, Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this ...

26 Sep 202334min

How to Pitch a Brand Refresh with Shannon Bayliss

How to Pitch a Brand Refresh with Shannon Bayliss

Let us know your thoughts. If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that ban...

12 Sep 202333min

Why the Fork Are We Doing a B2B Podcast with Louis Bolton

Why the Fork Are We Doing a B2B Podcast with Louis Bolton

Let us know your thoughts. In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversati...

29 Aug 202317min

Unclogging a Constipated B2B Sales Funnel with Lee Hunter

Unclogging a Constipated B2B Sales Funnel with Lee Hunter

Let us know your thoughts. Is your sales funnel constipated? In this episode, we're talking with Lee Hunter about the sales funnel and why it's essential for starting conversations with potential clie...

31 Jul 202335min

Trust – The Real Currency of B2B with Roland Leemans

Trust – The Real Currency of B2B with Roland Leemans

Let us know your thoughts. Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity o...

31 Jul 202331min

Building Your B2B Commercial Confidence with Henrik Arlund

Building Your B2B Commercial Confidence with Henrik Arlund

Let us know your thoughts. In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveal...

30 Jul 202329min

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