Why A Plan Is Not A Strategy with PJ Morris
B2B Inspired11 Apr 2025

Why A Plan Is Not A Strategy with PJ Morris

Let us know your thoughts. This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their business. Drawing on her extensive experience in B2B, she unpacks the idea that strategy isn't a list of activities—it's about solving real business...

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Episoder(48)

Why NZ Manufacturing Needs More Roar with John Cochrane

Why NZ Manufacturing Needs More Roar with John Cochrane

Let us know your thoughts. What does it take for New Zealand manufacturing to compete on the world stage? In this episode, we sit down with John Cochrane, a seasoned manufacturing leader with global e...

20 Mai 50min

What Businesses Get Wrong About AI with Alan Leigh

What Businesses Get Wrong About AI with Alan Leigh

Let us know your thoughts. What does AI actually look like inside real businesses today? In this episode, we sit down with Alan Leigh, CEO of Experieco, to unpack how AI is showing up across complex o...

4 Mai 51min

2026 Mood of the Sales Leader with Mike Stokes

2026 Mood of the Sales Leader with Mike Stokes

Let us know your thoughts. What’s really happening in the New Zealand sales landscape right now? In this episode, we sit down with Mike Stokes, CEO and founder of Indicator, to unpack the latest insig...

30 Mar 47min

What Our Most Successful Clients Are Doing In February with Team BlueOcean

What Our Most Successful Clients Are Doing In February with Team BlueOcean

Let us know your thoughts. As businesses move through Q4 and look ahead to 2026, many teams are asking the same question. Should we slow down or should we be gearing up for the year ahead? In this epi...

15 Des 202539min

Designing Value That Sticks with Nicola O'Rourke

Designing Value That Sticks with Nicola O'Rourke

Let us know your thoughts. How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O’Rourke, ...

8 Des 202538min

Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Bra...

23 Okt 202532min

Marketing Effectiveness with Carolyn Schofield

Marketing Effectiveness with Carolyn Schofield

Let us know your thoughts. What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ an...

5 Okt 202556min

Effective Tips On Being A Better Leader with Hayley Nelson

Effective Tips On Being A Better Leader with Hayley Nelson

Let us know your thoughts. Curious what it really takes to lead with impact? In this episode of B2B Inspired, we speak with Hayley Nelson, Head of Marketing at Craigs Investment Partners, about the li...

28 Aug 202536min

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