Creating Authentic Company Values with Clare Swallow
B2B Inspired11 Aug 2025

Creating Authentic Company Values with Clare Swallow

Let us know your thoughts. Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance. Clare shares how she helps ambitious companies surface authentic values, embed them in everyday decision-making, and connect them to purpose and vision. She explains why values should be lived, not laminated, and how to spot whe...

Episoder(46)

Byron Sharp, Mark Ritson, and a chat about Crustaceans

Byron Sharp, Mark Ritson, and a chat about Crustaceans

Let us know your thoughts. In this episode of We Do B2B, Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this ...

26 Sep 202334min

How to Pitch a Brand Refresh with Shannon Bayliss

How to Pitch a Brand Refresh with Shannon Bayliss

Let us know your thoughts. If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that ban...

12 Sep 202333min

Why the Fork Are We Doing a B2B Podcast with Louis Bolton

Why the Fork Are We Doing a B2B Podcast with Louis Bolton

Let us know your thoughts. In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversati...

29 Aug 202317min

Unclogging a Constipated B2B Sales Funnel with Lee Hunter

Unclogging a Constipated B2B Sales Funnel with Lee Hunter

Let us know your thoughts. Is your sales funnel constipated? In this episode, we're talking with Lee Hunter about the sales funnel and why it's essential for starting conversations with potential clie...

31 Jul 202335min

Trust – The Real Currency of B2B with Roland Leemans

Trust – The Real Currency of B2B with Roland Leemans

Let us know your thoughts. Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity o...

31 Jul 202331min

Building Your B2B Commercial Confidence with Henrik Arlund

Building Your B2B Commercial Confidence with Henrik Arlund

Let us know your thoughts. In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveal...

30 Jul 202329min

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