Designing Value That Sticks with Nicola O'Rourke
B2B Inspired8 Des 2025

Designing Value That Sticks with Nicola O'Rourke

Let us know your thoughts. How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O’Rourke, a commercial leader and NZTE Beachhead Advisor with a career spanning some of the most recognisable food and beverage brands in New Zealand and abroad. Nicola shares practical insights on the evolving expectations of B2B customers, why trust and empathy are becoming strategic differentiators, and...

Episoder(46)

Byron Sharp, Mark Ritson, and a chat about Crustaceans

Byron Sharp, Mark Ritson, and a chat about Crustaceans

Let us know your thoughts. In this episode of We Do B2B, Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this ...

26 Sep 202334min

How to Pitch a Brand Refresh with Shannon Bayliss

How to Pitch a Brand Refresh with Shannon Bayliss

Let us know your thoughts. If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that ban...

12 Sep 202333min

Why the Fork Are We Doing a B2B Podcast with Louis Bolton

Why the Fork Are We Doing a B2B Podcast with Louis Bolton

Let us know your thoughts. In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversati...

29 Aug 202317min

Unclogging a Constipated B2B Sales Funnel with Lee Hunter

Unclogging a Constipated B2B Sales Funnel with Lee Hunter

Let us know your thoughts. Is your sales funnel constipated? In this episode, we're talking with Lee Hunter about the sales funnel and why it's essential for starting conversations with potential clie...

31 Jul 202335min

Trust – The Real Currency of B2B with Roland Leemans

Trust – The Real Currency of B2B with Roland Leemans

Let us know your thoughts. Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity o...

31 Jul 202331min

Building Your B2B Commercial Confidence with Henrik Arlund

Building Your B2B Commercial Confidence with Henrik Arlund

Let us know your thoughts. In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveal...

30 Jul 202329min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
okonomiamatorene
rss-politisk-preik