Perpetual Traffic25 Apr 2023

How Google’s Big Tracking Decision Will Affect Your Business with Frederik Boysen

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost to acquire a customer, and tracking the consumer journey across devices. The episode also covers the importance of aligning business financial strategy and marketing in response to inflation and maximizing Google Ads algorithm performance. Listeners can gain valuable insights on metrics for measuring business growth and tips for effective campaigns.

In This Episode, You'll Learn:

00:03:29 - Using Google's algorithm to acquire new customers
00:06:16 - Separate campaigns for better reporting and customer data
00:08:55 - Attribution is important in marketing
00:10:24 - Tracking and attributing marketing for improved profitability and performance
00:14:15 - Using contribution margin for a holistic view of business
00:17:37 - Understanding baseline customer acquisition cost and lifetime value
00:20:29 - Cross-channel marketing and its implications
00:21:45 - A new tool for insights on Facebook ads' impact on other channels
00:23:33 - Discovering products with Iris iPhone device and Google Shopping
00:26:06 - Maximizing Google Ads algorithm performance
00:31:27 - Analyzing advertising spend and tracking the consumer journey across devices
00:34:11 - Maximizing top-of-funnel on Facebook for customer acquisition
00:36:15 - Understanding the challenge of attribution in YouTube advertising
00:37:11 - Breaking down ad spending and advice for scaling up
00:42:11 - Understanding the impact timeline for effective campaigns
00:45:27 - Maximizing attribution window for Google Click ID
00:46:00 - Tracking sales through internal metrics and backward math
00:51:56 - Tracking real profit in business metrics
00:53:44 - Aligning business financial strategy and marketing in response to inflation
00:57:02 - Using profitability on ad spend as the key metric for marketing success

Guest Links:

ProfitMetrics
Frederik Boysen on LinkedIn

LINKS AND RESOURCES:

Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(500)

What a Live CRO Audit Reveals That Your Design Agency Never Shows You

Stop losing revenue after the click! Let’s find the leak before your next ad.Get your free CRO audit at: https://www.tiereleven.com/cro/serviceAre you optimizing your site based on what looks good or ...

26 Mai 43min

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics.Sign up for our free CRO audit and close the gaps today: https://www.tierel...

19 Mai 32min

Chick-fil-A's Secret to 15% Growth for 37 Years Straight

What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customers say about you. Legendary bra...

12 Mai 47min

How to Become a Supercommunicator (Ask These Questions)

Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in our communication. We'r...

5 Mai 17min

Scaling Ads Is Killing Your Profit (Here’s the Fix That Works)

Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of them don’t ...

28 Apr 19min

156% More App Subscribers in Six Months! Here’s How We Did It

Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncacHow do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder th...

21 Apr 20min

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you more than you think.In this e...

14 Apr 53min

Stop Saying This on Sales Calls (It Hurts Your Deals)

Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the sale...

7 Apr 22min