Ecommerce attribution: How to get the most our of your marketing and measurement
Abandoned Cart6 Des 2023

Ecommerce attribution: How to get the most our of your marketing and measurement

In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department.

Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution.

We discuss different attribution models in GA and how attribution can be used differently depending on a business's goals and maturity level.

Key Takeaways:

  • E-commerce tracking and attribution in Google Analytics
  • Data analysis and attribution modeling in digital marketing
  • Google Analytics attribution modeling and data collection
  • Data attribution models in digital marketing
  • Marketing metrics and reporting for executives
  • Analysing website data for business growth
  • Using Google Analytics to understand customer journey
  • Using Google Analytics to understand customer behaviour
  • Using analytics for competitive advantage in digital marketing

Links:

Jill Quick

Website - https://www.thecoloringindepartment.com/

LinkedIn - https://www.linkedin.com/in/jillquick01/

www.pinkleopard.co.uk

Episoder(44)

Measurement - Which Click Wins?

Measurement - Which Click Wins?

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early ...

27 Mai 202525min

5 Keys To Profitable Growth

5 Keys To Profitable Growth

In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your ow...

27 Mai 202529min

Personalised User Experiences in eCommerce

Personalised User Experiences in eCommerce

In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency,...

27 Mai 202529min

The Evolution of e-commerce Search

The Evolution of e-commerce Search

In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce sea...

27 Mai 202524min

How We Drove Our Client's Strongest Sales Week Ever Using PR

How We Drove Our Client's Strongest Sales Week Ever Using PR

In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mind...

27 Mai 202526min

Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls

Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls

In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of ad...

10 Feb 202519min

How Design Can Make or Break Your Marketing and Sales Strategy

How Design Can Make or Break Your Marketing and Sales Strategy

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business s...

10 Feb 202529min

Taking the fear out of setting up a product business without having to outsource

Taking the fear out of setting up a product business without having to outsource

In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without...

7 Jan 202528min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
liberal-halvtime
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
okonomiamatorene
rss-politisk-preik
rss-markedspuls-2