Why being authentically different is so important
In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and ...
11 Jul 202426min
How to build a brand that emotionally connects with its consumers
In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her jour...
17 Jun 202436min
The importance of well-crafted and considered creative to fuel performance marketing and scale
In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibil...
3 Jun 202436min
The Power Of UGC Content
Want to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, share...
2 Mai 202417min
The Importance of a Customer First Approach
This episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on f...
16 Apr 202424min
Understanding how the customer journey begins offline will make you a better marketer online
This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and th...
5 Apr 202422min
Online and offline community building strategies to create organic growth
In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits.From personal ane...
25 Mar 202430min
The challenges of operating and scaling a business that faces digital marketing restrictions
Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrict...
6 Mar 202416min
