Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls
Abandoned Cart10 Feb 2025

Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls

In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce.

The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture.

Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses.

Key Takeaways:

  • Nikita's Journey and Aspect's Evolution
  • Diving into Email Deliverability
  • Common Email Marketing Mistakes
  • Fixing and Monitoring Email Deliverability
  • The Importance of Email Marketing
  • Nurturing vs. Hard Selling in Email

Links:

Nikita Vakhrushev


LinkedIn: https://www.linkedin.com/in/nikita-v/

Website: https://aspektagency.com/


Pink Leopard

www.pinkleopard.co.uk

Episoder(44)

Measurement - Which Click Wins?

Measurement - Which Click Wins?

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early ...

27 Mai 202525min

5 Keys To Profitable Growth

5 Keys To Profitable Growth

In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your ow...

27 Mai 202529min

Personalised User Experiences in eCommerce

Personalised User Experiences in eCommerce

In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency,...

27 Mai 202529min

The Evolution of e-commerce Search

The Evolution of e-commerce Search

In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce sea...

27 Mai 202524min

How We Drove Our Client's Strongest Sales Week Ever Using PR

How We Drove Our Client's Strongest Sales Week Ever Using PR

In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mind...

27 Mai 202526min

How Design Can Make or Break Your Marketing and Sales Strategy

How Design Can Make or Break Your Marketing and Sales Strategy

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business s...

10 Feb 202529min

Taking the fear out of setting up a product business without having to outsource

Taking the fear out of setting up a product business without having to outsource

In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without...

7 Jan 202528min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
utbytte
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
liberal-halvtime
rss-politisk-preik
finansredaksjonen
rss-markedspuls-2
lederpodden
okonomiamatorene