The Telegraph Women's Sport podcast7 Nov 2024

Money

In this episode of the Telegraph Women’s Sport podcast, we’re talking about money. Host Dame Laura Kenny is joined by three guests to delve into the financial landscape of women’s sports.

Dani Rowe, a former British cyclist, shares her experiences with the stark pay disparities in road cycling. In 2018, she earned just €30,000, while her male counterparts made more than half a million. She discusses the importance of investing not only in the top tiers of sport but also at the grass-roots level to create a sustainable future.

Maggie Murphy, a champion for gender equality in sports, discusses the commercial opportunities that arise from athletes leveraging their multifaceted personalities. She talks about how integrating personal interests can make sponsorships more appealing and impactful.

Jenny Mitton, women’s sport lead at M&C Saatchi, highlights how younger sports fans value and reward brands that invest in women’s sports. She points out that these fans are motivated by more than just the games; they seek to support the overall growth and visibility of women’s sports.

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