THE BLOODY BEETROOTS Return: BOB RIFO Fills In The Blanks

THE BLOODY BEETROOTS Return: BOB RIFO Fills In The Blanks

Interview by Angela Croudace
After more than two decades of pushing boundaries, Bob Rifo or Sir Bob Cornelius Rifo from The Bloody Beetroots, remains committed to honesty, discipline and human connection. Speaking about his recently dropped EP Forever Part One, Bob explains that the project is a direct reflection of his life, shaped by a long creative journey that began after COVID and led to splitting the release into two parts.
Looking back on 20-plus years in the industry, Bob says the time has flown, but credits discipline as the key to longevity, both creatively and personally. He reflects on early burnout, learning the hard way that sustainability requires balance and self-awareness.
Bob also discusses his iconic mask, which allows him to protect his privacy while keeping the focus on the music.
As he enters what he calls the most 'open era' of The Bloody Beetroots, Bob is finally able to articulate the ideas and emotions behind his work, rejecting conformity and embracing authenticity.


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