Marketer’s Alchemy: Turning Data Into Gold17 Des 2025

The Holy Grail of Marketing: Right Person, Right Time, Right Message

This episode. Kathryn discusses finding the right person, at the right time, with the right message with Greg Licciardi, Professor of Marketing and Vice President of Partnerships at ANA. The discussion covers the impact of AI on marketing, useful tactics and innovative case studies from brands like Wendy's, e.l.f., and Harry's.

Guest Quote:

”Marketing is moving at breakneck speed with all the new technologies coming in and AI. Marketers need like a north star, a framework to guide them through this complex time we're in.”

Episode Breakdown:

[02:21] Alchemy Unveiled: The Holy Grail of Marketing

The Holy Grail of Marketing includes the five Rs: right person, right time, right message, right outcome, right environment.

[28:10] From Nuggets to Campaign Gold: Case Studies in Creative Targeting

Greg shares a case study that demonstrates how small behavioral signals, testing in real time, and a willingness to pivot can turn early campaign learnings into breakthrough performance gains

[35:55] Gold Rush!

Reach is the most overrated marketing metric. Spray and pray is not the right approach.

Links & Resources:

Connect with Kathryn

Connect with Greg

Learn more about Deluxe

Check out Holy Grail of Marketing

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(31)

The Data-Driven Playbook for Modernizing Iconic Brands

In this episode, Kathryn Turnoff talks with Matt Repicky, Chief Brands Officer at Tailored Brands, about how he uses consumer research, social listening, and media mix modeling to modernize legacy bra...

13 Mai 30min

Hiya's Secret to Compelling Customer Engagement

In this episode, Kathryn Turnoff talks with Corinne Crockett, CMO at Hiya, about how the brand uses post-purchase surveys, customer DMs, and iterative launches to build a data-driven yet deeply human ...

22 Apr 36min

Why Scale Loses to Precision in B2B

In this episode, Katherine Turnoff talks with Dipti Kachru, CMO, Broadridge Financial Solutions, about the shift from marketing to millions in B2C to marketing to hundreds or thousands in highly targe...

25 Feb 27min

What Happens When You Really Study Your Audience

In this episode, Katherine Turnoff talks with Meg Douglass, VP of Marketing at Tonal, about brand as a living conversation shaped by audience signals. They discuss real-time data, experimentation, com...

14 Jan 23min

More Humanity, Less Noise: Rethinking Retail Experiences

This episode, Kathryn digs into the art and science of customer experience with Bennett Fox-Glassman, SVP of Customer Journey at Macy’s. Together, they explore how listening, context, and authenticity...

19 Nov 202523min

Scaling Through Focus: Lessons from a DTC CMO

In this episode, Kathryn sits down with Connor Swegle, CMO and Co-Founder of Priority Bicycles, to discuss how simplicity, authenticity, and gut instincts drive smarter marketing. Connor explains how ...

22 Okt 202533min

David vs. Goliath: Precision Marketing with Telematics

Kathryn sits down with Jill Kellett, VP of Product & Marketing and Annie Yang, Senior Director of Data Science of Root Inc. to unpack how a smaller player competes with giants. The dive into ditching ...

1 Okt 202538min