Pitch Sentient Reporting on How the Sausage is Made

Pitch Sentient Reporting on How the Sausage is Made

Founded in 2018, Sentient is America’s only nonprofit newsroom focused solely on factory farms and their effects on climate, environment, public health, labor, and animal welfare. Editor-in-chief Jenny Splitter is an award-winning climate and food journalist and a former freelancer herself. She sat down with Shernay Williams to discuss Sentient’s goal to build the factory farming beat, and shared tips for how to pitch her your next story.

Sentient’s rates for a 800-1,000 word story start at $300, but are often in the $400-$500 range. Check out their freelance charter for more information.

Shernay Williams spent more than a decade as a journalist for television, radio, and print outlets throughout the South and East Coast before serving as a business coach, running a content firm, and in 2020, launching The ​Black Mompreneur.

The Freelance Journalism Podcast is a production of the Institute for Independent Journalists, whose mission is the financial and emotional sustainability of freelancers of color. Learn more about our work at theiij.com

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Episoder(25)

COYOTE Media’s Soleil Ho on cookbooks, freelancing, and running a worker-owned newsroom

COYOTE Media’s Soleil Ho on cookbooks, freelancing, and running a worker-owned newsroom

Soleil Ho has always had a lot of irons in the fire. For a decade, they worked as a chef while freelancing as a writer. In 2019, they joined the San Francisco Chronicle, where they served as the paper...

25 Aug 38min

From WaPo to Solo: Karen Attiah on Being a “Modern-Day Warrior Philosopher”

From WaPo to Solo: Karen Attiah on Being a “Modern-Day Warrior Philosopher”

Since the Washington Post abruptly fired her in 2025, Karen Attiah has stayed busy. She founde Resistance Studies Series that summer to teach online, after Columbia University cancelled her race and m...

28 Jul 1h 39min

UT Prof Anita Varma on how to practice “Solidarity Journalism”

UT Prof Anita Varma on how to practice “Solidarity Journalism”

University at Texas professor Anita Varma’s recent book Solidarity in Journalism: How Ethical Reporting Fights for Social Justice creates a framework for journalists to center the humanity and dignity...

30 Jun 47min

Learn From Editors’ Live Feedback on Environmental Pitches

Learn From Editors’ Live Feedback on Environmental Pitches

The Society of Environmental Journalists invited the IIJ to host a live Pitch Fest at the annual SEJ conference in April 2026, which took place at the University of Illinois-Chicago. IIJ Editorial Dir...

26 Mai 1h 14min

Journalist Kavitha Cardoza on covering education and poverty

Journalist Kavitha Cardoza on covering education and poverty

We’re sharing a highlight from the 2026 IIJ Freelance Conference: Kavitha Cardoza’s keynote conversation with Katherine Reynolds Lewis! Kavitha received the 2026 American Mosaic Prize, for her indepen...

28 Apr 52min

How to pitch unique NYC immigration stories to Documented

How to pitch unique NYC immigration stories to Documented

Documented is a digital publication centering the voices and stories of immigrants in New York City and New Jersey, producing reporting and resource guides in four different languages. Deputy Editor C...

31 Mar 52min

How to set rates, negotiate, and other freelance FAQs with Katherine Lewis and Shernay Williams

How to set rates, negotiate, and other freelance FAQs with Katherine Lewis and Shernay Williams

Times are hard for journalists, even though our work has never been more important. That’s why IIJ leaders Shernay Williams and Katherine Reynolds Lewis wanted to take a moment to set you up for succe...

24 Feb 33min

For $1/word, Science Friday wants enterprise stories that spark curiosity

For $1/word, Science Friday wants enterprise stories that spark curiosity

Robin Kazmier is senior digital editor for Science Friday, overseeing the digital operation for the beloved radio show that’s broadcast to more than 500 public radio stations across the country. An ex...

27 Jan 51min

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