EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained

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EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained

In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party data—highlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data.

Here's what we're diving into:

Defining Data Types: Zero Party, First Party, Third Party

Understanding Third-Party Data and Compliance Regulations

Leveraging First-Party Data for Segmentation Zero-Party Data – How to Collect and Use It

First-Party Data – How to Leverage Behavior-Based Data

Third-Party Data – How and When to Use It

Helpful Tools for Third-Party Data Collection

Best Practices and Mistakes to Avoid

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00:00 Introduction to Visitor Data Identification

02:22 Hot Off the Press: iOS 18 and RCS

03:56 Defining Zero, First, and Third Party Data

06:30 Collecting and Using Zero Party Data

11:53 Exploring Tools for Data Collection

13:44 Leveraging First Party Data for Segmentation

16:04 Understanding Third Party Data and Compliance

17:54 The Impact of Cambridge Analytica on Privacy

18:08 The Benefits and Concerns of Third-Party Data

18:39 Regulations and Tools for Data Privacy

24:39 Leveraging Third-Party Data for Marketing

28:48 Best Practices and Mistakes to Avoid

32:36 Conclusion and Next Episode Preview

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Follow Jimmy & Chase on social

Follow Jimmy Kim at:

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https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

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Follow Chase Dimond at:

https://x.com/ecomchasedimond

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https://www.tiktok.com/@chasehunterdimond

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