Investing in Irish AdTech with Mike Kelly

In this episode, we sit down with Michael Kelly, a true digital pioneer and veteran of the media and AdTech landscape. For more than two decades, he has been at the front edge of every major wave in media, marketing, and technology, building, scaling, and transforming high-growth companies across the U.S., UK, and Ireland, including giants like AOL, Time Warner, and The Weather Company.

As co-founder of KellyNewman Advisors, Michael helps founders and investors accelerate growth, sharpen go-to-market strategy, and execute M&A. He shares his journey, the biggest evolutionary changes he’s witnessed in AdTech, and his current focus: how AI is reshaping marketing, measurement, and value creation.

Now, Michael is turning his strategic attention to the vibrant Irish ecosystem. We dive deep into:

If you’re building or scaling an AdTech venture in Ireland, this episode is packed with Mike’s strategic insights, inspiration, and a clear call to action on how to get on his radar.

Michael Kelly is a true digital pioneer and a highly seasoned executive and advisor. He has served as CEO, board chair, and strategic advisor across adtech, martech, and digital media.

As co-founder of KellyNewman Advisors, Michael leverages his experience to help high-growth companies accelerate, sharpen go-to-market strategy, and execute M&A with clarity and momentum. He is currently deeply focused on how AI is reshaping marketing, measurement, and value creation across the industry.

Michael is a two-time honoree on Irish America Magazine’s Business 100, serves on the board of the American Advertising Federation, and is a member of the Board of Counselors of The Carter Center.

Want to get in contact? Email us at podcast@digitalirish.com