🍌⚾ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

🍌⚾ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-U

Everyone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said it was a mockery. The investors said it wouldn't scale. Babe Ruth woulda blushed.

But today, while the Red Sox and Yankees yawn in the dugout, the Savannah Bananas are selling out those very same stadiums… while on stilts.

In this episode, we sit down with the husband-and-wife co-founders to uncover how they turned a struggling startup - with so much debt they had to sell their house - into a viral phenomenon with a waitlist of over 1 million people.

We dive deep into their "Fans First" business model, why they refuse to take VCmoney, and how "burning the boring" let them create a new sport and disrupt a 100-year-old industry.

They even got engaged in the middle of a (rainy) baseball game.

WHAT YOU'LL LEARN:

  • The "Anti-Business" Model: Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.
  • Burn The Boring: How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).
  • The "Do The Opposite" Strategy: How a philosophy inspired by P.T. Barnum & Walt Disney helped them win in the attention economy.
  • Metrics vs. Magic: Why Jesse and Emily ignore traditional ROI data to focus on "Return on Fan".
  • (And why you should check the weather before proposing)

TIMESTAMPS:

  • 0:00 - Intro: The "Cirque du Soleil" of Baseball
  • 2:05 - The Meet Cute: How Jesse & Emily Met
  • 5:20 - Why They Refused VC Money (Owning 100% Equity)
  • 6:48 - The Walt Disney Lesson on Control
  • 8:45 - Leaving $50 Million on the Table
  • 12:55 - Burning the Boring: Inventing Banana Ball
  • 19:00 - Failures: The "Human Pinata" Disaster
  • 24:00 - The Strategy: "Whatever is Normal, Do The Opposite"
  • 31:00 - Making Decisions on Intuition vs. Spreadsheets
  • 42:00 - The Story That Defines "Fans First"

  • 51:40 - Rapid Fire Questions



NEWSLETTER:

https://tboypod.com/newsletter


OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/


NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.



See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(1601)

🦿 “Self-Running Sneaks” — Nike’s moonshot merch. Carbone’s AI restaurant. The Scariest Stock Chart. +H’ween Biz Costumes

🦿 “Self-Running Sneaks” — Nike’s moonshot merch. Carbone’s AI restaurant. The Scariest Stock Chart. +H’ween Biz Costumes

Nike’s dropped $1B on research for a motorized shoe… It’s betting on 3 wild moonshots.Carbone’s fancy restaurant invests in Magic AI… to customize your whole restaurant experience.The scariest stock market in America?... Stocks are going up, but jobs are going down.Plus, the best biz-themed Halloween costumes… Data Center Vampire (or Sexy Fed Chair)?$NKE $ON $SPYNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Okt 22min

🏃‍♀️ “Doing Things” — Ty Haney, Founder of Outdoor Voices

🏃‍♀️ “Doing Things” — Ty Haney, Founder of Outdoor Voices

The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.No one does things like Ty Haney - She’s the Anna Wintour of Athleisure, creating the Nike-devouring apparel brand Outdoor Voices after art school. Her super power is harnessing community, which brought OV a $100M valuation. In 2020, Ty was pushed out of the very brand she created by the investors whom she trusted - But 5 years later, she’s back leading OV’s resurgence. Plus, she’s running 2 other companies: TYB (a community rewards tech platform) and Joggy (a plant-based energy drink). On today’s pod, Ty tells you and us all about…Nick & Jack giving OV a free ad on their newsletter in 2016“Recreation” as OV’s “ownable term”Pro tip: Use your college email addressHer 4-Step Formula for Building CommunityThe ultimate “Financial Trick shot”: The Tote BagWhat really happened with the Outdoor Voices breakup dramaThe call that brought her back to Outdoor VoicesIf the Direct-To-Consumer biz model has a futureWhy “horse girl” is the next fashion trendNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Okt 49min

🏀 “FBI, NBA, & The Mafia” — Basketball’s insider trading. Netflix’s Stranger Things strategy. Ty Haney of OV. +Water Sommeliers

🏀 “FBI, NBA, & The Mafia” — Basketball’s insider trading. Netflix’s Stranger Things strategy. Ty Haney of OV. +Water Sommeliers

Basketball. Mafia Bosses. The FBI… 30+ people were arrested for NBA insider trading and illegal poker.Netflix’s Stranger Things Season 5 is taking over the holidays… and movie theaters.Ty Haney, Founder of Outdoor Voices, joins the pod… and shares her “4 Step Secret to Building Community.”Plus, the cool new restaurant trend is luxury bottled water menus… and “Water Sommeliers.”Check out the full interview with Ty Haney on our Youtube: https://www.youtube.com/@tboypod $NFLX $NKE $DKNGNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Okt 24min

🎢 “Roller Coaster Tycoon” — Travis Kelce’s Six Flag’s investment. OpenAI’s web browser. NHL’s predictions deal. +Google’s Bed Bugs

🎢 “Roller Coaster Tycoon” — Travis Kelce’s Six Flag’s investment. OpenAI’s web browser. NHL’s predictions deal. +Google’s Bed Bugs

We used OpenAI’s web browser for 1 full day… Here's our review on “ChatGPT Atlas”.The Kelce brothers invested in Six Flags with a hedge fund… It’s a hostile theme park takeover.The NHL is the 1st Big 4 sports league with an official predictions market… and it reminds us of airport security.Plus, Bed Bugs have taken over Google… because pests return-to-the-office too.$FUN $HOOD $GOOGNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Okt 22min

🍷 “LeBrunello James” — NBA’s wine season. China’s marriage markets. Warner Bros’ bidding way. +6-pound phone case

🍷 “LeBrunello James” — NBA’s wine season. China’s marriage markets. Warner Bros’ bidding way. +6-pound phone case

The NBA season kicked off last night…and it’s the official league of wine.Warner Brothers Discovery stock jumped 11% on word of a bidding war… Netflix, Comcast, and Paramount all want to buy it.An old Chinese tradition is getting new attention… in-person Marriage Markets run by parents in the park.Plus, we found the perfect solution to shorten your screentime… The 6-pound phone case.$STZ $WBD $NFLXNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Okt 22min

 🏴‍☠️ “The Day the Internet Broke” — AWS’ outage. Canyon Ranch’s menopause resort. TiVo’s last day. +FBI’s art crime team

🏴‍☠️ “The Day the Internet Broke” — AWS’ outage. Canyon Ranch’s menopause resort. TiVo’s last day. +FBI’s art crime team

Canyon Ranch is opening a $500M hotel in Austin, but for just 1 customer… Women.The internet broke yesterday because of Amazon Web Services… It’s too connected to fail. TiVo, the TV pioneer, just sold its last TiVo… It’s a case study in “moats vs islands.”Plus, the Louvre theft in Paris isn’t unique… Art crime has been hitting an all-time high.$AMZN $MAR $NFLXNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Okt 22min

🌴 “Date Maxxing” — Medjool Dates’ surge. Apple’s F1 fashion. Ramp’s ‘The Office’ strategy. +Worst Tipping City

🌴 “Date Maxxing” — Medjool Dates’ surge. Apple’s F1 fashion. Ramp’s ‘The Office’ strategy. +Worst Tipping City

Apple snagged the TV rights to Formula1… Because racing is now a luxury fashion product.Ramp just hired the cast from ‘The Office’... and got the receipts on your most-expensed meal.Date-maxxing is viral… Medjool date sales hit all-time highs because it’s the 1 fruit winning from Climate Change.Plus, we found the worst-tipping city in America (this one’s awkward)...$AAPLNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Okt 21min

🪽 “Fashion Show 2.0” — Victoria’s Secret’s resurrection. Coterie’s $1B diaper. Ikea’s price pop. +Moneycrisp Apples

🪽 “Fashion Show 2.0” — Victoria’s Secret’s resurrection. Coterie’s $1B diaper. Ikea’s price pop. +Moneycrisp Apples

Victoria’s Secret got its mojo back Wednesday night, but so did the stock… it’s following Abercrombie’s playbook.Coterie diapers are being acquired for up to $1B… because even diapers need a status symbol.Ikea hates raising prices, but has to because of tariffs… As the Trade War hits 200 days, here’s who’s paying.Plus, the most profitable apple is the Honeycrisp… but it’s also the most hated.$VSCO $ANF $SPYNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Okt 21min

PopulÌrt innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
utbytte
kommentarer-fra-aftenposten
pengesnakk
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
livet-pa-veien-med-jan-erik-larssen
rss-investering-gjort-enkelt
rss-markedspuls-2
lederpodden
okonomiamatorene
rss-fri-kontantstrom