Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

In this clip from The Manager’s Playbook, Nima Nasseri breaks down one of the biggest misconceptions in the modern music industry: virality.

This isn’t about chasing trends or hoping the algorithm saves you. It’s about why consistency, authenticity, and understanding content systems are what actually create momentum for artists and creators today.

Nima shares the real-life story of Norris Williams, a 72-year-old dog trainer who had been living on a train for years and how applying the same principles artists need to grow online turned social media into something far more powerful than views. What came out of it wasn’t hype, but community, opportunity, and a new business.

The conversation also touches on how platform algorithms like TikTok, Instagram, and YouTube all move differently, and why artists who fail to adapt their strategy end up stuck. In today’s music business, knowing how these systems work isn’t optional, it’s part of the job.

If you’re an independent artist, creator, or manager trying to understand how discovery really works in a post-gatekeeper industry, this clip offers a clear reframe worth sitting with.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/29UCcW0A5LeIquPLsdf2FB?si=9HhtH7SYQ6aurU1fq3tF8g


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(270)

Inside the Playbook: Jacob Paul on Music Publishing Deals 101

Inside the Playbook: Jacob Paul on Music Publishing Deals 101

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Inside the Playbook: Jacob Paul on Mechanical Royalties

Inside the Playbook: Jacob Paul on Mechanical Royalties

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1 Mar 15min

Inside the Playbook: Jacob Paul on How Global Music Publishing Royalties Work

Inside the Playbook: Jacob Paul on How Global Music Publishing Royalties Work

You can be “up” on Spotify and still collect $0 in publishing royalties.That’s the quiet trap: publishing isn’t paid by default. Master recording money tends to flow through labels and distributors. B...

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Inside the Playbook: Jacob Paul on Music Publishing 101

Inside the Playbook: Jacob Paul on Music Publishing 101

You can have songs moving on Spotify, Apple Music, YouTube, TikTok, live shows, even vinyl and still miss the money that literally belongs to you on the songwriting side.In this clip, Jacob breaks dow...

27 Feb 8min

The Manager’s Playbook 056: Jacob Paul - Music Publishing 101, Master vs Publishing, Mechanical Royalties, Global Royalties, Black Box Royalties & Catalog Ownership

The Manager’s Playbook 056: Jacob Paul - Music Publishing 101, Master vs Publishing, Mechanical Royalties, Global Royalties, Black Box Royalties & Catalog Ownership

You can build a monster Spotify audience and still collect $0 in music publishing royalties. No warning. No system message that says, “Hey, you’re leaving money behind.” That’s because publishing isn’...

24 Feb 1h

Inside the Playbook: Paris Cole on Artist Management for New Artists

Inside the Playbook: Paris Cole on Artist Management for New Artists

In this clip, Paris Cole and I break down the real mechanics of artist development and what it takes to break an artist in today’s music business, especially when you’re building without massive budge...

23 Feb 15min

Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

In this clip from The Manager’s Playbook, Paris Cole and I break down what separates artists who build a real brand identity from artists who only get exposure.Paris explains that it often comes down ...

22 Feb 19min

Inside the Playbook: Paris Cole on How to Build a Global Artist

Inside the Playbook: Paris Cole on How to Build a Global Artist

In this clip from The Manager’s Playbook, Paris Cole breaks down artist development through branding, styling, and creative direction and why audiences can instantly tell when an artist is “trying too...

21 Feb 13min

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