(Season 1, Ep.  13): Dave and Spencer Mink On the Importance of Counting Your Traffic
JimmyCast21 Okt 2019

(Season 1, Ep. 13): Dave and Spencer Mink On the Importance of Counting Your Traffic

In this month's episode of JimmyCast, host Jimmy DeGroot talks customer data with Dave and Spencer Mink of TraxSales.
One of the earliest customer tracking companies, launched in 1996, TraxSales uses an infrared camera system to track door traffic (eliminating visits from your staff and other non-customers like the mailman). The statistics generated can then be integrated with retailers' CRM program, offering the ability to create up to 30 different reports, including closing ratio and a statistic owner/CEO Dave Mink calls "revenue per guest".
Hear more about how Dave's big "epiphany" led to the creation of the company in 1996, as well as how you can use customer-tracking data in order to make better management decisions and dramatically improve your sales team's performance.

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JimmyCast (Episode19): Trade Shows Mixdown

This month, JimmyCast dives into a timely topic: trade shows. In this episode, host Jimmy DeGroot and co-host Doug Meadows of David Douglas Diamonds in Marietta, GA share a fun and lively conversation...

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JimmyCast (Episode 18): Jeffrey Samuels On How To Build A Business To Support A Lifestyle

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This month, Jeffrey Samuels, owner of William Jeffrey’s Jewelers near Richmond, Virginia, joins host Jimmy DeGroot and co-host Doug Meadows of David Douglas Diamonds in Marietta, GA to talk about how ...

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JimmyCast (Episode 17): Wilson Lin on Starting a New Business During a Historic Health Crisis

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This month, JimmyCast brings you a story of hope — of a business person who fell so hard for metals and gemstones that he felt he needed to open his own jewelry business, even in the face of a histori...

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(Season 1, Ep.  16): Larry Rickert on Working From Home and His Last Big Project

(Season 1, Ep. 16): Larry Rickert on Working From Home and His Last Big Project

This month, JimmyCast welcomes Larry Rickert, owner of Jim Kryshak Jewelers in Wausau, WI.The two know each other well, as Jimmy was the general manager at Rickert's business from 1996-2007, before le...

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(Season 1, Ep.  15): Jason Druxman on Moving From Corporate Jewelry to Independent Life

(Season 1, Ep. 15): Jason Druxman on Moving From Corporate Jewelry to Independent Life

This month, Jimmy DeGroot welcomes a guest he knows quite well. In fact, they know each other so well that they can complete each other’s …“… sandwiches?” suggests Jason Druxman, co-owner of Avenue Je...

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(Season 1, Ep.  14): Aleah Arundale on Selling Diamonds and the Power of Jewelers Helping Jewelers

(Season 1, Ep. 14): Aleah Arundale on Selling Diamonds and the Power of Jewelers Helping Jewelers

This week, JimmyCast welcomes Aleah Arundale, founder of the popular private Facebook group, Jewelers Helping Jewelers, and a fifth-generation jeweler who works for diamond wholesaler Olympian Diamond...

27 Nov 201921min

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