#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years
Founders18 Feb 2019

#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years

What I learned from reading The Responsible Company: What We've Learned From Patagonia's First 40 Years by Yvon Chouinard and Vincent Stanley. ---- When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. (0:01) What Patagonia was meant to be (8:25) Everyone wants to feel useful (11:00) a short history of companies (14:30) the definition of meaningful work (26:00) more human, less corporate (40:30) Yvon's ancestors and their working conditions (46:00) the benefits of long term thinking (49:00) build something useful and don't bullshit (57:00) Don't do things that have no useful purpose / being bold can lead to new discoveries / we need more small businesses (1:04:00) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

Episoder(439)

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#407 Bruce Springsteen Repairs the Hole in Himself

#407 Bruce Springsteen Repairs the Hole in Himself

A viciously unhappy childhood causes Bruce Springsteen to retreat into work in an extreme way as he searches for success (and control). He channels his pain into focus and drive and gets everything he...

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#406 Christian von Koenigsegg

#406 Christian von Koenigsegg

Christian von Koenigsegg is unapologetically in the pursuit of greatness. Koenigsegg builds some of the fastest and most expensive cars on Earth, has a cult-like following, and relentlessly seeks out...

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Red Bull's Billionaire Maniac Founder

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I'm reposting one of my favorite founder stories. If you listened to this first time I recommend listening again. If you missed this before, you're about to hear one of the wildest founder stories of ...

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#405 How Rockefeller Worked

#405 How Rockefeller Worked

This episode covers the insanely valuable company-building principles of John D. Rockefeller—and nothing else. I spent over 40 hours reading (and rereading) this obscure biography of Rockefeller tha...

17 Nov 202558min

My conversation with Todd Graves

My conversation with Todd Graves

Todd Graves is one of my favorite living founders. He owns over 90% of Raising Canes — a business that is worth at least $20 billion. Todd's maxim is "Do one thing and do it better than anyone else." ...

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#404 How Larry Ellison Thinks

#404 How Larry Ellison Thinks

This episode covers the unique way Larry Ellison thinks. I spent over 40 hours reading (and rereading) this book on Ellison written by Matthew Symonds. ⁠ I then spent several days editing down 40 ...

4 Nov 20251h 2min

My Conversation with Brad Jacobs

My Conversation with Brad Jacobs

I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders.  So it is very important tha...

28 Okt 20252h 4min

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