Will Ahmed on Perfecting Your Sleep Routine and Analysis Paralysis

In Episode Three of Brave New World, Evgeny is joined by Will Ahmed, founder and CEO of WHOOP. Together, they explore recovery, sleep, and the idea that “you can’t manage what you don’t measure.” Ahmed explains how overtraining as a Harvard athlete led him to build his own wearable, identifying a major gap in health diagnostics at the time: measuring recovery, not just performance.

He explains what WHOOP tracks - sleep quality, strain, heart rate variability (HRV), recovery, and stress; dives into why seven hours in bed can still mean poor sleep; and why consistency of bedtime and wake time often matters more than raw hours.

Evgeny and Ahmed get practical on health trends, address the criticism that wearables culture a state of analysis paralysis and how to use metrics as a tool, not a verdict.

This episode was produced by Message Heard and The Standard.

Producer: Florence de Schlichting

Production Coordinator: James Cox

Production Manager: Kirsty McLean

Video Editor: Nani Wenani

The Standard team:

Joe Bromley

Will Rogers-Coltman

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