Luxury unwrapped: Inside apex brands and their fabulousness budgets

Amidst changing consumer preferences and shifting trade dynamics, investment director Natalya Zeman and equity investment analyst Frank Beaudry discuss the dynamics of the European luxury goods sector and what sets its most prestigious brands apart.

Topics include:

• What defines an apex luxury brand and their financial traits
• The influence of global consumer trends, with a focus on China the US and high-net-worth individuals
• How creative innovation, brand storytelling and the 'fabulousness budget' drive long-term growth

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