AI Law Firm Hits $100M But…
In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, retention challenges, and why paying for AI does not equal value. The conversation covers venture capital incentives, SaaS economics, AI theater, and what actually drives ROI in sales, marketing, and engineering. The key question: are companies buying AI for results or optics, and when will real value show up? Key Takeaways: -AI revenue ≠ AI usage -Valuations are outpacing adoption -Monthly recurring value matters more than ARR Chapters: (00:00) Harvey AI valuation surge (01:06) AI usage vs paid licenses (02:20) VC incentives vs PE reality (04:06) Retention and adoption issues (06:22) Copilot enterprise usage data (07:58) AI impact on sales teams (10:01) ZoomInfo AI ROI breakdown (16:25) AI SEO vs traditional SEO

Episoder(3241)

Why SpaceX is Not For Everyone

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Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

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How Big Of a Tradeoff is Hiring Top Talent During Scaling?

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to wee...

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Why Gemini 3 Is A Godsend For Marketers

To get ad placements on premium websites, go to https://discover.taboola.com/ms. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/...

1 Des 202523min

These Are the 3 First Marketing Hires You Should Make

These Are the 3 First Marketing Hires You Should Make

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

27 Nov 202518min

Why GEO Startups Are F**ked

Why GEO Startups Are F**ked

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https...

26 Nov 202524min

 If I Wanted Enterprise Leads From Podcasts I’d Sponsor These

If I Wanted Enterprise Leads From Podcasts I’d Sponsor These

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ever wonder which podcasts are worth sponsorin...

25 Nov 202519min

Why Elon, Bezos and US Generals Ban PowerPoint from Meetings

Why Elon, Bezos and US Generals Ban PowerPoint from Meetings

To get ad placements on premium websites, go to https://discover.taboola.com/ms In this episode, Neil and Eric break down why top leaders like Elon Musk, Jeff Bezos, and U.S. generals ban PowerPoin...

24 Nov 202525min

 Why Our Thoughts On Influencer Marketing For Ourselves Have Changed

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Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real...

20 Nov 202521min

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