Video Rewind: Cassie McDaniel: How Medium eliminated its PM function and started moving faster
Design Better24 Des 2025

Video Rewind: Cassie McDaniel: How Medium eliminated its PM function and started moving faster

We’re taking a holiday break, so we’re rewinding to one of our favorite episodes this year with Cassie McDaniel, Medium’s head of design. We’re also including video from the episode, which you can watch here or on our YouTube channel at dbtr.co/youtube. We hope you have a lovely holiday season with your family, friends, and loved ones. —Eli & Aarron *** Cassie McDaniel, Medium’s head of design, is someone with a clear vision for how a design team should work. She believes team members should have a breadth of skills, craft should be the foundation of product design, and experimentation is important in both work and workflow. To that end, Cassie and the leadership team at Medium recently made what some might see as a controversial decision: They eliminated product management. The result? They are moving faster than ever. We chat with Cassie about what led to this decision—and why it might not work for all teams, how she thinks about balancing Medium’s legacy of thoughtful design while moving the product forward, and how writing can help you advance your design career. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid

Episoder(238)

David Shim and Rachana Rele: Read AI CEO and VP of Product Design for AI-native products at Adobe on amplifying creative work — not replacing it

David Shim and Rachana Rele: Read AI CEO and VP of Product Design for AI-native products at Adobe on amplifying creative work — not replacing it

Today we have two guests from two different companies who have one shared conviction: AI works best when it amplifies people, not replaces them. Today we’re joined by Rachana Rele, VP of Product Desig...

1 Apr 35min

Leonardo Giusti: Archetype AI's co-founder on physical AI and the limits of the chatbot

Leonardo Giusti: Archetype AI's co-founder on physical AI and the limits of the chatbot

Leonardo Giusti has spent his career in the spaces between disciplines — between art and science, between research and product, between the physical world and the digital one. It’s not a conventional ...

25 Mar 28min

Brooke Hopper: Adobe's machine intelligence design lead on what AI can't touch

Brooke Hopper: Adobe's machine intelligence design lead on what AI can't touch

Brooke Hopper stays close to her craft. Before she hopped on a call with us to chat about her role at Adobe, she was deep in Cursor prototyping navigation design ideas. Though Brooke holds an individu...

18 Mar 47min

Daisy Fancourt: Epidemiologist on how creativity rewrites your biology and extends your lifespan

Daisy Fancourt: Epidemiologist on how creativity rewrites your biology and extends your lifespan

You probably already know that exercise, sleep, a good diet, and spending time in nature are the pillars of a healthy life . But what if there’s a fifth pillar we’ve been undervaluing, and in many cas...

12 Mar 46min

Fiona Crombie: Academy Award-nominated production designer on storytelling without words

Fiona Crombie: Academy Award-nominated production designer on storytelling without words

If you’ve ever wondered what a movie production designer actually does, our guest today describes it in the simplest terms: it is everything you see in the frame that isn’t a costume. It turns out, p...

4 Mar 22min

Sam Beam of Iron & Wine: Grammy-nominated musician on creativity, collaboration, and why a good day is finding one great lyric

Sam Beam of Iron & Wine: Grammy-nominated musician on creativity, collaboration, and why a good day is finding one great lyric

Most musicians start learning at an early age—or so we think. But that wasn’t the path our guest today took. He was an arty kid—drawing and painting in his bedroom—then a film teacher, before he beca...

27 Feb 22min

George Newman: Cognitive scientist on why creativity is more like archaeology than magic

George Newman: Cognitive scientist on why creativity is more like archaeology than magic

We’ve all heard the mythology around great ideas: the lone genius struck by inspiration, the eureka moment in the bath or shower. But George Newman believes we’ve been thinking about creativity in the...

20 Feb 25min

Nate Koechly and Matthew Darby: YouTube's UX Director and Director of PM on redesigning one of the world's most-used apps

Nate Koechly and Matthew Darby: YouTube's UX Director and Director of PM on redesigning one of the world's most-used apps

Redesigning one of the world’s most-used apps is no small feat, especially when that app is also the second largest search engine in the world: YouTube. Over the last four years, Nate Koechly, UX Dire...

12 Feb 43min

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