Nate Koechly and Matthew Darby: YouTube's UX Director and Director of PM on redesigning one of the world's most-used apps

Nate Koechly and Matthew Darby: YouTube's UX Director and Director of PM on redesigning one of the world's most-used apps

Redesigning one of the world’s most-used apps is no small feat, especially when that app is also the second largest search engine in the world: YouTube. Over the last four years, Nate Koechly, UX Director at YouTube, and Matthew Darby, Director of Product Management, have been leading an ambitious effort to balance Google’s metrics-driven culture with the subjective challenge of making an app feel “modern.” Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/nate-koechly-and-matthew-darby In our conversation, Nate and Matt share how they developed predictive measurement tools to gauge user perception, why they pair visual updates with quality-of-life features like comment threading and improved video controls, and how their research process has evolved from measuring clicks to understanding satisfied watch time. We also dig into one of YouTube’s most complex challenges: the algorithm. As Nate and Matt explain, what users say they want doesn’t always match what actually makes them happy on the platform. They also discuss their work exploring ways to give viewers more agency and control, including the possibility of using natural language to tune your feed. Both guests have a genuine passion for how YouTube enables deep expertise and niche interests to find their audiences—from 3D models of the Golden Gate Bridge to forest fire education from Northern California lookouts. Behind the algorithms and design updates is a platform where, as Nate puts it, “when you give people a voice, the things they say are just inspiring.” *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid *** If you’re interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you’d like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(253)

Ian Bogost: Game designer, Atlantic writer, and philosopher of the ordinary, on the small stuff that makes life delightful

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Chris Entwisle and Mark Havens: authors of WAIL on the constraints that led to timeless designs for Prestige Records

Chris Entwisle and Mark Havens: authors of WAIL on the constraints that led to timeless designs for Prestige Records

Years ago, two friends in Philadelphia — both designers, both obsessed with jazz — kept noticing the same notation on the back of their favorite records: “recorded by Van Gelder in Hackensack.” So one...

1 Jul 24min

Niyati Gupta: Netflix Product Design Lead on what happens when a designer becomes a product manager, and why your influence might not be in your title

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Niyati Gupta describes her career as one long experiment — deliberately putting herself in uncomfortable, ambiguous situations and treating every move as a personal learning loop. That instinct took h...

25 Jun 44min

Mike Schnaidt: Fast Company Creative Director on typography, creative endurance, and designing for the long haul

Mike Schnaidt: Fast Company Creative Director on typography, creative endurance, and designing for the long haul

Typography is often treated as a detail — the thing you finalize after the real design decisions are made. But for our next guest, it’s closer to the foundation everything else rests on. He’s spent tw...

17 Jun 23min

Bonus Episode: Dorrian Porter returns with the Vestaboard Note

Bonus Episode: Dorrian Porter returns with the Vestaboard Note

There’s something magical about the Vestaboard: it’s a physical, split-flap display connected to the internet that displays missives and useful information with a charm that we love. The Vestaboard in...

11 Jun 39min

Tina Roth Eisenberg: Creative Mornings founder on building communities that run on trust

Tina Roth Eisenberg: Creative Mornings founder on building communities that run on trust

When Tina Roth Eisenberg moved to New York in 1999 as a new designer, she kept asking herself the same question: where are my people? Eighteen years ago, she answered it by starting Creative Mornings—...

10 Jun 37min

Paul Ford: Writer, developer & "fun Cassandra" on why everything is changing (but not how you think)

Paul Ford: Writer, developer & "fun Cassandra" on why everything is changing (but not how you think)

Paul Ford likes to call himself a “fun Cassandra” — someone who, like the priestess in Greek mythology, sees trouble coming, but unlike her tries to make the warning as entertaining as possible. He’s ...

3 Jun 26min

Jessie McGuire: National Design Award-winning studio leader on design as a civic tool

Jessie McGuire: National Design Award-winning studio leader on design as a civic tool

As the United States approaches its 250th anniversary, the Constitution remains the most consequential document in American life — and more people are reading it than ever. But pick up almost any comm...

27 Mai 41min

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