What We Would Gamble On
Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, plus lessons from growing agencies, software, and global marketing strategies. Key Takeaways • Crypto and self-investment beat most external bets • Lead quality matters more than lead volume • Podcasts drive millions beyond ad revenue Chapters (00:00) Work and investment gambles (00:14) Crypto vs people investments (01:15) Hiring timing mistakes (03:14) Best investments in business (04:01) Biggest marketing wins 2025 (05:45) Outbound email ROI breakdown (10:38) Biggest marketing losses (14:44) How podcasts make millions

Episoder(3246)

GEO is not different than SEO. BUT…

GEO is not different than SEO. BUT…

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

18 Sep 202531min

What to Do If Someone Copies Your Product?

What to Do If Someone Copies Your Product?

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

17 Sep 202520min

How to Win Big Enterprise Logos

How to Win Big Enterprise Logos

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...

16 Sep 202518min

AI Doesn't Drive Revenue Today!

AI Doesn't Drive Revenue Today!

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...

15 Sep 202520min

Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China

Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China. T...

11 Sep 202519min

Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation

Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and so...

10 Sep 202525min

How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout

How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of plat...

9 Sep 202522min

AI Is Killing Junior Jobs, Here’s What’s Replacing Them

AI Is Killing Junior Jobs, Here’s What’s Replacing Them

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting thr...

8 Sep 202520min

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