Charge What You’re Worth: Pricing, Speaking Fees, and the Confidence to Walk Away

In this episode of Visionary Blueprint, Nichole, Kacey, and Chelsea break down a real-time pricing dilemma: how to set a speaking fee for a Fortune 500 engagement without leaving money on the table—or the opportunity itself. We cover pricing strategy, opportunity cost, and the mindset shifts that let you negotiate with confidence and walk away when an offer doesn’t align.

Inside the episode:

• Speaking fees 101: Local vs. travel pricing, in-person vs. virtual value, and what to include (flights, hotels, childcare, time away from clients).

• Opportunity cost math: How missing billable hours affects your bottom line—and why the “resume boost” only counts if it aligns with your 2026 goals and ideal audience.

• Bottom-line clarity: Set a true minimum you’ll accept and practice the language to decline gracefully while keeping the door open.

• Audience fit matters: Why Nichole speaks free to ideal clients (e.g., entrepreneurs) but prices corporate differently.

• “Stadium pricing” model: Create tiered access—from VIP 1:1 to scalable memberships—so more people can work with you at the right level.

• Confidence > numbers alone: If you can’t say the number confidently, prospects will feel it—publish your pricing to pre-qualify buyers and protect your time.

• Referrals engine: Chelsea and Nichole’s early-stage growth via a “refer 3, get a session” tactic; how affiliates can amplify event sales.

• Real-life negotiation wins: Kacey’s housing story: leverage, timing, and the power of being genuinely okay with either outcome.

• Keep sharpening the craft: Nichole’s speaking reps—articulation, delivery, body language—so the value supports the rate.

• Milestones worth celebrating: 210K+ downloads in 30 days and Nichole’s 200th episode of Rock Your Comeback—proof that consistency compounds.

Event Mentioned — CEO Day (Mastermind):
Join us January 17, 12–4 p.m. at Lenny Boyd Brewing for a hands-on, expert-led day covering branding, social media, and the foundations you need for 2026. Tickets in the show notes—seats are limited.

Key takeaways:

• Price the opportunity—not just the hour.

• Know your walk-away number and rehearse it.

• Align “free” with strategy (ideal clients or strategic positioning).

• Publish pricing to attract the right buyers.

• Keep skills sharp so your confidence and rate match.

🎟 New date announced: CEO Day — January 17 (12–4 PM) at Lenny Boy, Charlotte, with a post-event happy hour in the taproom. This is not a sit-and-listen conference—it's a work-on-your-business day. Learn from top experts, then sit down with them to apply it immediately. Bring your laptop, notebook, and active projects.

For details and to grab your ticket Click Here!

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