e.l.f. Buys Rhode for $1 Billion: The Biggest Beauty Deal of the Year
GlowJob11 Jun 2025

e.l.f. Buys Rhode for $1 Billion: The Biggest Beauty Deal of the Year

e.l.f. just acquired Hailey Bieber’s Rhode for a cool $1 billion—and GlowJob is unpacking every juicy detail. From the blink-and-you-missed-it speed of the deal to the PR machine fueling Hailey’s influencer empire, we dive into what made this minimalist skincare brand worth 10 figures.

Julia and Sasa break down the key power players, brand controversies (yes, that glazing fluid), and the bigger question: is Rhode actually good, or just really good at branding? Oh, and yes—we’re talking about Selena.

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About GlowJob™ Podcast:

The only podcast to make you hotter AND smarter! GlowJob is the beauty podcast that’s MORE than skin deep. Join your go-to-best friend duo, Julia Bellary and Sasa Li, as they explore the stories shaping the industry and dive into the conversations you actually want to hear. From beauty to business to pop culture, let’s redefine what it means to be part of the beauty community.

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Episoder(100)

Cool Girls Like Makeup: Steffie Baik on Bleached Brows, Orange Blush, and Korean Sunscreen

Cool Girls Like Makeup: Steffie Baik on Bleached Brows, Orange Blush, and Korean Sunscreen

Actress, model, and Homeroom podcast co-host Steffie Baik brings an actual bag of makeup and we go through every product — including her travel-size "Frankenstein" palette that has to be seen to be be...

13 Aug 44min

What's Actually Worth It: Skincare, Lasers, Manis & More (No BS Spending Guide)

What's Actually Worth It: Skincare, Lasers, Manis & More (No BS Spending Guide)

Julia and Sasa break down what's actually worth your money — skincare, facials, lasers, manicures, mattresses, groceries — and what's just good marketing. This is your permission slip to spend AND you...

6 Aug 48min

July Monthly's Beauty Favs: Haruharu Wonder, Versed, Cocofloss & More

July Monthly's Beauty Favs: Haruharu Wonder, Versed, Cocofloss & More

Julia & Sasa are back with another GlowJob’s Monthly’s – our best beauty finds for the month of July! From a luxury mood-boosting body oil to a $20 K-beauty SPF that actually works (haruharu wonder). ...

30 Jul 43min

Why Self-Tanner Is a Lifestyle — Chief Tanning Officer of Bondi Sands (Colt Paulsen)

Why Self-Tanner Is a Lifestyle — Chief Tanning Officer of Bondi Sands (Colt Paulsen)

Chief Tanning Officer of Bondi Sands — yes, that's a real C-suite title — and he's here to fix every self-tan mistake you're making. Colt Paulsen joins Sasa solo (Julia's out sick!) to break down why ...

23 Jul 37min

Poopmaxxing: Why Everyone's Obsessed With Their Poop

Poopmaxxing: Why Everyone's Obsessed With Their Poop

Poopmaxxing is the internet's newest wellness obsession — and it's actually backed by science. Julia and Sasa break down fiber maxxing vs. poopmaxxing, the squatty potty science, why 97% of men aren't...

16 Jul 43min

We Survived Juice Cleanses, Poop Tea & Bulletproof Coffee: A Wellness Fad Confessional

We Survived Juice Cleanses, Poop Tea & Bulletproof Coffee: A Wellness Fad Confessional

Julia and Sasa confess every wellness fad they fell for — juice cleanses, skinny teas, vegan dating lies, and bulletproof coffee. It gets messy (literally). From $80-a-day juice cleanses to laxative "...

9 Jul 41min

Patrick Ta & Painted by Esther Scandal + Biotech Beauty’s Alanna Tran

Patrick Ta & Painted by Esther Scandal + Biotech Beauty’s Alanna Tran

Patrick Ta got accused of copying Painted by Esther's signature blush technique — and the receipts are wild. Julia and Sasa break down the transition blush scandal, the trademark drama, and why this k...

2 Jul 45min

GlowJob June Monthly's: Daytime Essentials, Nighttime Restoration

GlowJob June Monthly's: Daytime Essentials, Nighttime Restoration

Our GlowJob June favorites are here — and this month it's all about daytime essentials and nighttime restoration. From a peptide lip SPF that doesn't feel medicinal to a Japanese overnight hair system...

25 Jun 49min

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