GlowJob25 Sep 2025

The Second Wave of K-Beauty: Why It’s Taking Over Again

K-Beauty isn’t just back—it’s having a full-blown renaissance. In this episode of GlowJob, Julia and Sasa take you from the ingredient-driven first-wave of K-Beauty to the bigger and better second wave.

We break down how retailers like Sephora and Ulta are fighting for the hottest Korean imports, why Beauty of Joseon sunscreen broke the internet, and what makes these products so damn affordable (spoiler: not just cheap thrills). Joining us is beauty industry legend Michelle Lee, former Editor-in-Chief of Allure and now the force behind K-Beauty World, who spills insider tea on how Korean brands are rewriting the rules of beauty retail in America.

Whether you’re already a toner-flooding fanatic or just sheet-mask curious, this episode is your crash course in K-Beauty 2.0—where glass skin meets global domination.

In this week’s ChitChat, GlowJob breaks down the biggest moves shaking beauty. From KKR’s $528M acquisition of Korean packaging giant Samhwa to the jaw-dropping launch of Sincerely Yours by 15-year-old Salish Matter (and her 80,000-fan pop-up), the episode dives into generational shifts in beauty buying. Julia & Sasa discuss Europe’s gel manicure ban, Nudestix’s recent acquisition, and the leadership shake-up at Glossier with Colin Walsh stepping in as CEO. Finally, they unpack Estee Lauder’s billion-dollar science push and what it means for the future of beauty innovation.

SHOP THE PRODUCTS IN THIS EPISODE HERE!

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The only podcast to make you hotter AND smarter.

GlowJob™ goes beyond the headlines to unpack the business and culture driving the world’s most influential industry… beauty. Hosted by best friends Julia Bellary and Sasa Li, GlowJob dishes on the conversations you actually want to hear — and the ones everyone else is too afraid to start. From celebrity drama to billion-dollar beauty deals, join us as we break down how skincare, makeup, and wellness collide with society, culture, and business.

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Episoder(100)

Cool Girls Like Makeup: Steffie Baik on Bleached Brows, Orange Blush, and Korean Sunscreen

Actress, model, and Homeroom podcast co-host Steffie Baik brings an actual bag of makeup and we go through every product — including her travel-size "Frankenstein" palette that has to be seen to be be...

13 Aug 44min

What's Actually Worth It: Skincare, Lasers, Manis & More (No BS Spending Guide)

Julia and Sasa break down what's actually worth your money — skincare, facials, lasers, manicures, mattresses, groceries — and what's just good marketing. This is your permission slip to spend AND you...

6 Aug 48min

July Monthly's Beauty Favs: Haruharu Wonder, Versed, Cocofloss & More

Julia & Sasa are back with another GlowJob’s Monthly’s – our best beauty finds for the month of July! From a luxury mood-boosting body oil to a $20 K-beauty SPF that actually works (haruharu wonder). ...

30 Jul 43min

Why Self-Tanner Is a Lifestyle — Chief Tanning Officer of Bondi Sands (Colt Paulsen)

Chief Tanning Officer of Bondi Sands — yes, that's a real C-suite title — and he's here to fix every self-tan mistake you're making. Colt Paulsen joins Sasa solo (Julia's out sick!) to break down why ...

23 Jul 37min

Poopmaxxing: Why Everyone's Obsessed With Their Poop

Poopmaxxing is the internet's newest wellness obsession — and it's actually backed by science. Julia and Sasa break down fiber maxxing vs. poopmaxxing, the squatty potty science, why 97% of men aren't...

16 Jul 43min

We Survived Juice Cleanses, Poop Tea & Bulletproof Coffee: A Wellness Fad Confessional

Julia and Sasa confess every wellness fad they fell for — juice cleanses, skinny teas, vegan dating lies, and bulletproof coffee. It gets messy (literally). From $80-a-day juice cleanses to laxative "...

9 Jul 41min

Patrick Ta & Painted by Esther Scandal + Biotech Beauty’s Alanna Tran

Patrick Ta got accused of copying Painted by Esther's signature blush technique — and the receipts are wild. Julia and Sasa break down the transition blush scandal, the trademark drama, and why this k...

2 Jul 45min

GlowJob June Monthly's: Daytime Essentials, Nighttime Restoration

Our GlowJob June favorites are here — and this month it's all about daytime essentials and nighttime restoration. From a peptide lip SPF that doesn't feel medicinal to a Japanese overnight hair system...

25 Jun 49min