76. Change My Mind: Using “Pre-suasion” to Influence Others

76. Change My Mind: Using “Pre-suasion” to Influence Others

Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.

For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions.

“It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator’s message,” Cialdini says, “bringing people’s focus of attention onto something that is nested in the message…before that message is delivered, so they have been readied for the concept.”

In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop.


Episode Reference Links:


Connect:


********
Thank you to our sponsors.
These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today

Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Episoder(281)

32. Speech That Empowers: How to Encourage Growth and Resilience in a Younger Audience

32. Speech That Empowers: How to Encourage Growth and Resilience in a Younger Audience

“Communication is such a delicate dance and kids need to emerge from childhood having practiced,” says Julie Lythcott-Haims, former associate vice provost of undergraduate education Stanford Universit...

22 Apr 202127min

31. Quick Thinks: How to Shine Online and Excel at Virtual Communication

31. Quick Thinks: How to Shine Online and Excel at Virtual Communication

It has been over a year since millions of people have switched from office work to working from home. In this episode of Think Fast, Talk Smart, lecturer and host Matt Abrahams highlights guests’ top ...

16 Apr 202111min

30. Dissolve Disagreements: How Communication Impacts Conflict

30. Dissolve Disagreements: How Communication Impacts Conflict

“Communication, conflict, and cooperation are intertwined in a multitude of ways,” says Nir Halevy, associate professor of organizational behavior at Stanford Graduate School of Business. In this epis...

31 Mar 202123min

29. Question Everything: Why Curiosity Is Communication’s Secret Weapon

29. Question Everything: Why Curiosity Is Communication’s Secret Weapon

The information you receive is only as strong as the questions you ask. In this episode of Think Fast, Talk Smart, Stanford Graduate School of Business lecturers Matt Abrahams and Debra Schifrin discu...

11 Mar 202126min

28. Building Strong Relationships: How to Effectively Communicate in Your Professional and Personal Life

28. Building Strong Relationships: How to Effectively Communicate in Your Professional and Personal Life

Recognizing the importance of forging connections with others — and learning how to build those bonds in real time — is the focus of a course that’s been the most popular elective at Stanford GSB for ...

18 Feb 202130min

27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media

27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media

“Psychology trumps technology,” says Jeff Hancock, founding director of the Stanford Social Media Lab and professor in the Department of Communication at Stanford.“If you want to understand what's goi...

28 Jan 202126min

26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

“The reader is impatient,” says Glenn Kramon, Stanford GSB lecturer in management and editor at the New York Times. “Start with the most important conclusion and then explain how you got there.”On the...

8 Jan 202124min

25. Quick Thinks: All Effective Communication Must Start With This

25. Quick Thinks: All Effective Communication Must Start With This

As we look back on more than 20 interviews with Think Fast, Talk Smart guests, we’ve heard one piece of advice over and again: Know Your Audience. This wisdom echoes what research clearly shows: Conte...

4 Des 20208min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
utbytte
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
okonomiamatorene
liberal-halvtime
pengesnakk
rss-politisk-preik
lederpodden
rss-pa-konto
rss-markedspuls-2