Live From IPW: NYC's New Tourism Chief on the City's 400th Anniversary Plans and Borough-Wide Growth

New York City continues to set the global standard for urban tourism, and its newest tourism leader is ready to build on that legacy. In this IPW 2025 episode, recorded live from the conference floor, Julie Coker, president and CEO of New York City Tourism + Conventions, joins Afar editorial director Billie Cohen to discuss her vision for the Big Apple's tourism future. Julie, who started her role in December 2024, brings extensive experience from leading tourism organizations in Philadelphia and San Diego. The conversation covers New York's remarkable resilience and recovery speed compared to other major metropolitan areas, particularly following COVID-19. Julie also discusses the city's ambitious plans for upcoming major events, including hosting eight FIFA World Cup matches in 2026, celebrating the city's 400th anniversary in 2025, and participating in America's 250th anniversary celebrations with events like Sail Forth 250, featuring over 30 tall ships gathering in New York Harbor. Julie also addresses current challenges facing international tourism, including geopolitical tensions and visa wait times, while emphasizing her commitment to ensuring tourism benefits reach all five boroughs and underserved communities. What You’ll Learn Etihad Park, a dedicated soccer stadium, will open in Willets Point, Queens in 2027. How Coker and her team aim to spread the wealth of tourism across all five boroughs. The big plans for NYC's 400th birthday celebration and America 250. Key Moments: [06:28] Coker believes NYC bounced back from the pandemic more quickly than other cities because of “the diversity of the economy, the people, and the resources that we have.” [08:41] Diversity of offerings is key, and NYC continues to add new attractions, like Etihad soccer stadium, opening in Queens in 2027. [12:09]: NYC will celebrate its 400th birthday this year on September 7th with a huge, free event around Broadway. Resources Read the transcript of this episode Learn more about NYC Tourism + Conventions Find NYC Tourism + Conventions on Facebook, Instagram, and TikTok Read Afar’s recent New York City coverage 🇺🇸 America 250 Update: NYC will host eight World Cup matches in 2026. Etihad soccer stadium is set to open in Willets Point, Queens in 2027. 📊 By the Numbers: International travelers are just 20 percent of NYC’s visitors but make up 50 percent of its visitor spending. Previous Episode: Tamara Pigott, Executive Director of Visit Fort Myers, on transforming southwest Florida into a world-class destination Up Next: Martha Sheridan, President and CEO of Meet Boston. Complete Series: View From Afar Also in this IPW series: Hear from Kristen Reynolds, President & CEO of Choose Chicago, on how the city celebrates diversity, inclusion, and the Pope (of course). Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices