The top 9 tips from 55 Nudge episodes in 2025
Nudge29 Des 2025

The top 9 tips from 55 Nudge episodes in 2025

In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behavioural Insights Team director. ---- Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Today’s Sources: Beilock, S. L., Bertenthal, B. I., McCoy, A. M., & Carr, T. H. (2004). Haste does not always make waste: Expertise, direction of attention, and speed versus accuracy in performing sensorimotor skills. Psychonomic Bulletin & Review, 11(2), 373–379. Bellaiche, L., Shahi, R., Turpin, M. H., Ragnhildstveit, A., Sprockett, S., Barr, N., & Seli, P. (2023). Humans versus AI: Whether and why we prefer human-created compared to AI-created artwork. Cognitive Research: Principles and Implications, 8(1), 42. Groen, J., & Wouters, B. (2020). Online Influence: Boost your results with proven behavioral science. Amazon Digital Services LLC. Milkman, K. L., Patel, M. S., Gandhi, L., Graci, H. N., Gromet, D. M., Ho, H., Kay, J. S., Lee, T. W., Akinola, M., Beshears, J., Bogard, J. E., Buttenheim, A. M., Chabris, C. F., Chapman, G. B., Duckworth, A. L., Goldstein, N. J., Goren, A., Halpern, S. D., John, L. K., ... & Van den Bulte, C. (2021). A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment. Proceedings of the National Academy of Sciences, 118(20), e2101165118. Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259. van den Broek, E., & den Heijer, T. (2024). The Housefly Effect. Bedford Square Publishers. Vennard, D., Park, T., & Attwood, S. (2019). Encouraging Sustainable Food Consumption By Using More-Appetizing Language.

Episoder(284)

Robert Cialdini: “This study on 6,700 websites proved my principle!”

Robert Cialdini: “This study on 6,700 websites proved my principle!”

This study analysed 6,700 websites in an unprecedented A/B test.  The results proved something that Dr Robert Cialdini had been preaching for years.  Today, on Nudge, Robert Cialdini joins me again,...

19 Jan 26min

The Secret Behind KFC’s Success

The Secret Behind KFC’s Success

KFC keeps its recipe secret.  It’s stored in a vault in an unknown location.  Only two KFC executives know the ingredients.  Neither are allowed to fly on the same plane.  But this secrecy is illo...

12 Jan 23min

Why is it so hard to say no?

Why is it so hard to say no?

In 1963, the Milgram experiments revealed something unsettling.  Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t ...

5 Jan 30min

The nudge that persuaded Aussies to stop speeding

The nudge that persuaded Aussies to stop speeding

How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, Adam Ferrier, had to do.  Being an applied behavioural scientist, he tackled this challenge in a novel way.  ...

22 Des 202520min

Don’t listen to this podcast

Don’t listen to this podcast

Seriously.  Don’t listen to this episode.  Whatever you do.  Don’t. Press.  Play. (Warning: this episode contains explicit language.) --- Adam’s agency: https://thinkerbell.com/ Adam’s books:...

15 Des 202520min

Why We’re Irrationally Loyal to Amazon Prime

Why We’re Irrationally Loyal to Amazon Prime

2 out of 3 internet users in the USA pay for Prime.  Yet, most of them are irrationally loyal.  They feel like the subscription provides more cost savings than reality.  Today, on Nudge, Richard Sh...

8 Des 202521min

Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

His book Influence sold 5 million times.  He’s known as the Godfather of Influence.  He’s arguably the best-known behavioural science practitioner.  And he’s finally (after years of pestering) join...

1 Des 202527min

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