How Marketing Will Completely Change in 2026

How Marketing Will Completely Change in 2026

Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching costs now matter more than product market fit. Recorded on Christmas Eve, this episode dives into how agencies, SaaS companies, and enterprise brands should adapt as AI accelerates feature parity and channels evolve. From go-to-market engineers to owned communities, this conversation is a practical roadmap for marketers planning the year ahead. Key takeaways: • SEO and AEO will coexist, not replace each other • In-person events and community will outperform algorithms • Switching costs beat features in modern SaaS Chapters: (00:00) Christmas Eve kickoff (00:30) SEO uncertainty and recovery (02:12) 2026 marketing predictions (03:26) Go-to-market engineers (05:40) AEO vs SEO reality (08:44) Community strategy mistakes (10:45) AI product market fit shifts (13:29) Switching costs over features (16:20) Final 2026 outlook

Episoder(3258)

AI Has Introduced Product Slop

AI Has Introduced Product Slop

This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...

29 Jan 23min

10 SEO Lessons That Still Work in the AI Era

10 SEO Lessons That Still Work in the AI Era

In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, brands, and original content continue to win acros...

28 Jan 21min

AI Won't Destroy Jobs, It Will Create A Labor Shortage

AI Won't Destroy Jobs, It Will Create A Labor Shortage

Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and ne...

27 Jan 20min

10 Ways AI Is Actually Changing Marketing

10 Ways AI Is Actually Changing Marketing

Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter dat...

26 Jan 20min

10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes

10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes

Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI...

22 Jan 25min

How To Grow Fast On X

How To Grow Fast On X

Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...

21 Jan 20min

Companies Ignoring Claude Code Will Get Left Behind

Companies Ignoring Claude Code Will Get Left Behind

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this discussion, we explore how larger companies often face greater inertia and resistance to change, e...

20 Jan 18min

How Claude Code Can Replace Your Marketing Team

How Claude Code Can Replace Your Marketing Team

Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junio...

19 Jan 22min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-politisk-preik
liberal-halvtime
rss-markedspuls-2
rss-sunn-okonomi
lederpodden
rss-pa-konto