Overcoming the Odds: She inspires small business owners with lessons on perseverance, succession planning, and self-identity.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler. 🎯 Purpose of the Interview To spotlight Lamar Tyler’s entrepreneurial journey, the growth of his platform Traffic, Sales & Profit (TSP), and to share actionable insights for Black entrepreneurs on building scalable, profitable businesses from side hustles. 🧭 Key Themes & Takeaways 1. Branding with Purpose Lamar emphasizes the importance of clear, relatable branding. His previous brand, Black and Married with Kids, succeeded because the name instantly resonated with its audience. Quote: “If they can hear the name, they can see it and say, ‘Hey, that’s for me.’” 2. Side Hustle to Main Hustle Most Black entrepreneurs start businesses while working full-time jobs. Success requires treating the side hustle like a real business from day one. Quote: “There is no perfect time. The time to get started is now.” 3. Consistency & Growth TSP’s first event in 2016 had only 47 attendees, half of whom came for free. Growth came from consistency and listening to the community. Quote: “Sometimes all you need is confirmation.” 4. Customer Experience & Branding Inspired by Disney’s “unexpected touchpoints,” Lamar expanded branding beyond the event space to include the hotel exterior and even airport baggage claim. Quote: “We brand everything from the lobby to the pool… to make it feel like home.” 5. Faith & Execution Faith plays a central role in Lamar’s business philosophy. He encourages entrepreneurs to act on the opportunities they pray for. Quote: “You pray to get the opportunity, now you want to do all the work too.” 6. Scaling vs. Growing Growth increases revenue and expenses; scaling increases revenue without proportional expense growth. TSP Scale is a new event focused on helping businesses reach this level. Quote: “Scale is where the real money comes in.” 7. Lever-Driven Growth System Lamar outlines systems for: Proposal processes Upselling Referral systems Creating experiences that justify premium pricing Quote: “If you create an experience around what you do, you can charge two, three, four times more.” 8. Platform & Community Lamar transitioned from doing all the speaking to empowering others in his community. He believes in giving others a platform to grow. Quote: “Too many artists try to hold on too tight… and miss out on the blessing.” 🌟 Notable Guests & Surprises at TSP Events Surprise appearances by Magic Johnson, Issa Rae, Master P, Jermaine Dupri, Janice Bryant Howroyd, and Ambassador Andrew Young. Quote: “If you want to be it, you need to see it.” 📍 Event Details New Event: TSP Scale Location: Atlanta Westin Gwinnett, Gwinnett County, GA Website: TSPScale.com #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

30 Des 32min

The Steve Harvey Morning Show for Monday, December 29th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Panty Party" | Ask The CLO | Women Always Win Arguments | Would You Rather | Kwanzaa Comedy | Nephew Tommy's Prank - "4-3 Relationship" | Strawberry Letter - "Fake Star With Groupie Tendencies" Pt. 1-2 | Things You Whisper | Comedy Roulette: You Know You Stay At Your Mama's House When... | Spicy Food | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

29 Des 1h 32min

The Steve Harvey Morning Show for Friday, December 26th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Truck Driver Exchange" | Ask The CLO | When Black Folks Leave Somewhere | Would You Rather | Old Arguments With Your Spouse | Nephew Tommy's Prank - "Panty Party" | Strawberry Letter - "I Can't Do That Often" Pt. 1-2 | One Has To Go | Social Media Advice | Having Fewer Kids | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

26 Des 1h 34min

The Steve Harvey Morning Show for Wednesday, December 24th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Christmas Decorations" | Ask The CLO | Christmas Drunks | Would You Rather | Comedy Roulette: Something An Elf Might Complain About | Nephew Tommy's Prank - "Truck Driver Exchange" | Strawberry Letter - "She's In The Middle Stirring Up Mess" Pt. 1-2 | Junior - No Black Elves | J Anthony Brown Murders The Hits: "Give It Up On Christmas" | Couples Who Have Each Other's Back | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

24 Des 1h 31min

The Steve Harvey Morning Show for Tuesday, December 23rd, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Eggnog" | Ask The CLO | Christmas Traditions With Sista O'Dell | Would You Rather | Santa's Schedule | Nephew Tommy's Prank - Christmas Decorations | Strawberry Letter - "It's The D For Me" Pt. 1-2 | Murder The Hit - "Sidepiece Santa Claus" | Christmas Songs With Roscoe Wallace | City With The Most Rats | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

23 Des 1h 32min

The Steve Harvey Morning Show for Monday, December 22nd, 2025: Steve Harvey's Morning Inspiration | Show Open | Favorite Christmas Memories Pt.1 | Favorite Christmas Memories Pt.2 | Elves On Strike | Would You Rather | New Christmas Traditions | Nephew Tommy's Prank - "Eggnog" | Strawberry Letter - "She Slapped My Husband" Parts 1-2 | Meeting Santa | Social Media Advice | Making 100K | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

22 Des 1h 32min

The Steve Harvey Morning Show for Friday, December 19th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "You Sent My Wife Pictures" | Ask The CLO | "Take A Hint" Gifts | Would You Rather | Steve Harvey's Voicemail | Nephew Tommy's Prank - "Muscle Marvin" | Strawberry Letter - "Trying To Get Through The Holidays" Parts 1-2 | Sidepiece Christmas Party | Social Media Advice | TBT - Men Want Good Gifts | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

19 Des 1h 32min