BeyondMeasure by Burke, Inc.31 Des 2025

Relevance + Momentum | Activating Brand Advocacy

Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum Series.

In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠⁠⁠⁠KelseySchmeckpeper⁠⁠⁠⁠ turn to ADVOCACY, the dimension of Relevance + Momentum that reflects what brands stand for, how clearly they express their beliefs, and whether consumers see them taking meaningful action.

Advocacy isn’t about politics or performative messaging. It’s about conviction, consistency, and credibility. Jeremy and Kelsey explore how brands earn trust by aligning belief with behavior, and what happens when that alignment breaks down.

You’ll learn:

➡️ What Advocacy means in the Relevance + Momentum framework
➡️ The two signals that define Advocacy: clear beliefs and visible action
➡️ Why brands like Patagonia and Dove set the standard for authentic advocacy
➡️ How inconsistency can erode trust, with lessons from Target’s evolving advocacy story
➡️ Six best practices for building advocacy that strengthen both brand and business

From emotional capital and employee pride to long-term loyalty and resilience, this episode shows how Advocacy turns purpose into momentum, and why the brands that lead tomorrow will be the ones that stand for something today.

For more information on how you can leverage the Relevance + Momentum framework to move your brand forward, visit ⁠⁠⁠⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠⁠⁠⁠.

Thanks for listening! Please subscribe to be notified of future episodes of ⁠⁠⁠⁠Burke’s ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠⁠⁠.

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