Never Mind The Adverts31 Des 2025

Never Mind The Adverts 2025 Review

Jon and Orlando are back with a festive, fast-paced review of the biggest marketing stories and creative moments of 2025. Expect some interesting tipples, advertising wisdom (even some going back to 1928) and some laughs along the way.

What to expect:

00:00 - Start
00:41 - Starting with some festive cheer
02:04 - The big news stories from 2025
02:20 - The multiplier effect
03:51 - The creative dividend
05:05 - The Cost of Dull Media
07:17 - Les Binet Go Big or Go Home
09:22 - The Wild West of Influencer Measurement
13:00 - How the pause screen has become an advertising channel
14:30 - Sydney Sweeney, American Eagle and Jaguar - The Crisis
16:15 - Mergers and WPP
17:26 - Drinks Trolley Break
19:00 - Jon’s highlight - awards
20:12 - Orlando Wood’s highlight of 2025
21:46 - Rory Sutherland vs Scott Galloway
22:35 - Jon and Alix Earle in Cannes
23:52 - Jon cycles up a mountain with Zwift
25:12 - Becoming trustee for the History of Advertising Trust
26:42 - The History of Christmas Advertising with a special guest
33:10 - Who won Christmas in 2025?
34:27 - Aldi and Kevin the Carrot
35:18 - Waitrose’s strong Christmas showing
36:28 - The most viewed Christmas Ads on YouTube
37:25 - Amazon re-airing their Christmas ad this year
38:20 - The growth of Christmas Ads in 2025
39:47 - The right brained nature of the successful Christmas ads
40:51 - The Coca Cola AI Christmas Ad
43:23 - The Never Mind the Adverts Awards
44:02 - System1 Star of the Year
44:51 - System1 Turkey of the Year
45:32 - Name that ad

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Episoder(14)

Stormzy's McDonald's campaign, the multiplier effect and consciousness

This episode Jon and Orlando are delving into "The Multiplier Effect" report from WARC and how McDonald's latest campaign with Stormzy exemplifies the findings from the report. It may also be the only...

10 Mar 202527min

The "death" of Liquid Death in the UK and a belated Super Bowl ad review

Jon and Orlando are back for a third "one-off special" in a row, this time talking about their favourite Super Bowl ads. With a dash of personal preference and a dusting of System1 testing scores, the...

28 Feb 202543min

TikTok Ban, Dubonnet and New Years Resolutions

The dynamic duo are back to discuss TikTok's recent Supreme Court ruling, analyze Yorkshire Tea's latest advertisement featuring Sarah Lancashire, and share their thoughts on vintage advertising while...

5 Feb 202534min

The Christmas Special: festive ads, Orlando's stocking fillers and a challenging "name that ad"

Orlando and Jon are back for a one-off episode of Never Mind the Adverts. The duo talk festive ads (including that Coke AI one), Orlando's favourite (advertising themed) stocking fillers and he stumps...

23 Des 202424min

Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term...

25 Jul 202425min

Rory’s Man Bag, The Dirt on Persil, Michelle’s Mischief and some 17th Century career advice

Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty.Tim...

16 Jul 202430min

The real winners at Cannes and why humour is back

Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your ...

2 Jul 202425min