Beer Stories for Private Equity18 Des 2025

"Evolving Industry" Takeover: Operationalizing Brand: The PE Strategy for Rollups

This podcast is powered by MonogramGroup (https://www.monogramgroup.com/).

Welcome to Beer Stories for Private Equity! In this special "Evolving Industry" Takeover episode, our friend, George Jagodzinski from Intevity, flips the script—taking over as guest host and putting Scott in the hot seat.

Among their beer stories, George and Scott dive into MonogramGroup’s 30 years in PE, explaining why the operating partner role has become essential—and how it reframes public perceptions of PE by focusing on real value creation in the middle market. The conversation tackles the hard work of executing brand strategy in rollups, from herding founder-led companies through name changes to navigating cultural transitions that unlock millions in valuation. Scott also details the craft of complex problem-solving that delivers world-class impact to essential, unsexy businesses.

We know you’ll enjoy their convo.

We are receiving great responses to our podcast, and have several guests scheduled for upcoming episodes. If you would like to be considered as a guest in our lineup, please email smarkman@monogramgroup.com.

To learn more about George Jagodzinski, please visit: https://www.linkedin.com/in/georgejag/

To learn more about Intevity at intevity.com/ and the Evolving Industry Podcast at intevity.com/podcast/.

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