Pret & Itsu Founder: How I Built TWO Billion Dollar Brands At The Same Time!: Julian Metcalfe

If you enjoyed this video, I recommend you check out my first conversation with Mel, which you can find here: https://www.youtube.com/watch?v=0kOtvoX88J0 From changing your life in 5 seconds, improving your relationships, and silencing your inner critic, Mel Robbins has all the tricks you need to change your life for the better. Mel Robbins is an American podcast host, author, motivational speaker, and former lawyer. She is the New York Times Bestselling author of books such as, ‘The 5 Second Rule’, and ‘The High 5 Habit’, and the host of the Webby award winning ‘The Mel Robbins Podcast’. In this conversation Mel and Steven discuss topics, such as: How to develop your own personal inner compass The importance of energy in decision making How to listen to your inner wisdom, gut feeling Why scary decisions are the right decision How to make a decision Why you fundamentally cannot change another human being Why it is so hard to change, and why change is hard How people are defined by their trauma Why you can't rely on motivation The biological events behind decision making How to start taking action The behaviour first approach How her ADHD diagnosis changed her The difference in ADHD between girls and boys No.1 consequence of undiagnosed ADHD The link between ADHD and trauma The effect of menopause on her Why people aren't happy The principles of happiness Why certain amounts of money can buy happiness The need to take the purusit of happiness seriously The addiction to being busy When she realised she needed to slow down How to know what your goals should be How she learnt the 'let them' theory Why we need to feel in control Why we get hooked into toxic dynamics Why we people please Why jealousy is more important than inspiration What the purpose of dreams are Follow Mel: Instagram: https://bit.ly/47WT0ub Twitter: https://bit.ly/482JWUO YouTube: https://bit.ly/4a784XW Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Des 20231h 36min

In this moment, the American businessperson and marketing executive, Bozoma Saint John discusses how to find your destiny. Bozoma says that too often people say that they just ‘fell into’ the job or industry they are in, when in fact she believes that this is destiny coming to find you and that we are constantly creating our destiny. She says that we underestimate the power of letting go of control (which is not the same as surrendering or giving up) as a way of opening up to different possibilities and routes to finding our destiny. As too often we bang our heads against closed doors, when instead there is an open door that is open on a different route. To realise this, she says we need to treat our powers of intuition like a muscle, ignoring external voices and opinions, training and growing your intuition to the point where you can have 100% faith in whatever it is telling you. Listen to the full episode here -  https://g2ul0.app.link/q9EARBxJ9Eb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Bozoma: https://www.bozomasaintjohn.com https://www.instagram.com/badassboz/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Des 202317min

If you ever wanted to see inside the mind of the richest and most powerful man in the world, this episode is for you. Before becoming the world’s leading biographer, Walter Isaacson was formerly the chair and CEO of ’CNN’, the editor of ’Time’, and President and CEO of the ’Aspen Institute’. His best-selling biographies including, ‘Steve Jobs’, ‘Leonardo da Vinci’, ‘Einstein: His Life and Universe’, and most recently, 'Elon Musk'. In this conversation Walter and Steven discuss topics, such as: How he followed Elon Musk for 2 years Elon Musk’s childhood Elon’s abusive father The mental and physical scars of Elon’s childhood What haunts Elon Why Elon equates pain with love The 2 sides and personalities of Elon Elon’s ‘demon mode’ Why Elon loves drama and chaos What separates Elon from everyone else If he thinks Elon is a genius Elon’s first principle thinking Why Elon ignores rules and likes risk takers How 80% of people can’t work with Elon Why Elon bought Twitter How Twitter has hurt Elon Elon’s 3 aims for humanity Why there will be a mission to Mars in 30 years tim Elon’s rules for success How Elon and Steve Jobs changed reality Why Elon is not happy Elon and Jeff Bezo’s rivalry You can purchase Walter’s new biography, ‘Elon Musk’, here: https://www.amazon.co.uk/Elon-Musk-Walter-Isaacson/dp/1398527491 Follow Walter: Instagram: https://www.instagram.com/walter_isaacson Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Nov 20231h 32min

If you enjoy hearing about inside the music industry and its artists, I recommend you check out my conversation with will.i.am, which you can find here:  https://www.youtube.com/watch?v=1m-2QhqdlfI From Trevor to Busta, love of the rap game to global success, and rock bottom to rebirth. This is Busta Rhymes as you’ve never heard him. Trevor George Smith Jr. or ‘Busta Rhymes’, first reached fame with the hip-hop group, ‘Leaders of the New School’, and began his solo rap career in 1996, since then has released 11 studio albums and received 12 Grammy Award nominations for his work. In this conversation Busta and Steven discuss topics, such as: Growing up in the hood Starting out in music Becoming an MC by accident Using rap as a way out of work Becoming addicted to entertaining and the reaction of people to his raps Rapping to protect himself Selling crack at 12 years old Failure not being an option for his father His father standing in the way of his musical career Getting booed off stage early in his career His mother signing his record deal at 17 years old What lessons he would tell his kids to reach success Why you need to be selfish to reach success His manger dying in 2012 How his manager taught him ever he knew His emotional down turn How his whole life was going in a totally different direction Why he couldn’t figure himself out Being on steroid pills How his son thought he was going to die You can listen to Busta’s newest album ‘Blockbusta’, here: https://spoti.fi/40UxsvS Follow Busta: Instagram: https://bit.ly/3t0odO6 Twitter: https://bit.ly/3QT9YTc Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Nov 20231h 33min

In this moment, investor and financial educator, Codie Sanchez discusses the first steps in understanding the game of finance and deals. Codie says herself that she is no financial genius, however with her background as a journalist, she is able to right the ask right questions to the right people in order to get the right answers. Through this she was able to infiltrate the world of finance and saw behind the curtain. Codie realised there is no difference between a $100 million deal and a $100,000 deal, all were just slight larger steps up the ladder. To see behind the curtain, Codie believes there are 2 key skills people need to realise: firstly, learn how to do deals, which is not complex but only made to seem complicated through financial language. Secondly, understanding the importance of connecting with the right people, online or IRL who can give you all the information you need about the business you are entering. Finally, Codie believes that we never actually sell anyone anything or convince them to do anything, but instead you connect with what people are already truly feeling. Listen to the full episode here - https://g2ul0.app.link/gOvSMoV4XEb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Codie: https://www.codiesanchez.com https://www.instagram.com/codiesanchez/ https://www.youtube.com/@CodieSanchezCT Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Nov 202320min

Jordan Peterson became a professor of psychology at the University of Toronto in 1998, and since then has written 3 best selling books, ‘Maps of Meaning’, ‘12 Rules for Life: An Antidote to Chaos’, and ‘Beyond Order’. He is also the host of ‘The Jordan B. Peterson Podcast’. You can join Peterson Academy here: https://bit.ly/3MXf4ge Follow Jordan: Instagram: https://bit.ly/40RRPK3 Twitter: https://bit.ly/3QT9YTc Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Nov 20231h 30min

If you enjoy hearing about the world of coffee, I recommend you check out my conversation with the founder of Pret, Julian Metcalfe, which you can find here: https://www.youtube.com/watch?v=uViyOJsc6O4 It’s the world’s most popular drink, with people drinking over 2 billion cups a day, but we still can’t agree on the most important facts about coffee. In this new episode Steven sits down with the world leading coffee expert, James Hoffmann. James won the World Barista Championship in 2007, is the co-founder of Square Mile Coffee Roasters and through his YouTube channel has become one of the leading figures in the world of coffee. He is also the author of ‘The World Atlas of Coffee’ and ‘How to Make the Best Coffee at Home’. In this conversation James and Steven discuss topics, such as: Where coffee really comes from How coffee is the world's most popular drug Why you can't tell how much caffeine is in your coffee How to get the maximum benefit from coffee How he went from not drinking coffee to an expert in 2 years Why coffee costs so much The best high street coffee you can buy How we are all addicted to coffee Why you get the coffee jitters What is the lethal level of coffee How caffeine is an insect repellent The history of coffee How coffee changed the world Why 1 cup of coffee will increase your life How he became the world’s best barista The best way to make coffee How to have a better cup of coffee Why coffee pods are rubbish His favourite coffee How he made his passion his life Why he became obsessed by coffee How he learned to communicate You can purchase James’ most recent book, ‘How to Make The Best Coffee at Home’, here: https://amzn.to/3SO1Xl1 Follow James: Instagram: https://bit.ly/3SOu0Rn Twitter: https://bit.ly/3ukOQOe Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Nov 20231h 23min

In this moment, professor of marketing and best-selling author, Adam Alter discusses how to become unstuck in life, work and relationships. The first thing is to understand what it actually means to become stuck, this often means judging whether to keep going with a particular path or to quit. In these instances Adam thinks it is best to think about the opportunity cost of leaving a goal behind, especially as research shows that it is nearly always a good idea to keep going beyond the point where it starts becoming hard as this is where growth happens. However, too often we quit as we view any sort of difficultly as a problem. One of the key ways that Adam thinks we can become unstuck is by simplifying a problem as much as possible, we can do this through what he calls a friction audit. This means knowing what is and isn’t important, what’s getting in the way, and how you can subtract it. Listen to the full episode here - https://g2ul0.app.link/GZHEMyQyMEb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos James: https://www.youtube.com/channel/UCMb0O2CdPBNi-QqPk5T3gsQ https://www.jameshoffmann.co.uk/ Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Nov 202312min