Breaking Average30 Sep 2021

Adversaries into Allies

Book 3 of the Leadership Book Mastermind series is Adversaries into Allies by Bob Burg.

Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased.

There is a better way.

Drawing on his own experiences and the stories of other influential people, Burg offers five simple principles of what he calls “ultimate influence”—the ability to win people to your side in a way that leaves everyone feeling great about the outcome…and about themselves!

Watch ‌us‌ ‌on‌ ‌the‌ ‌weekly‌ ‌‌Empowered‌ ‌Living‌‌ ‌show‌ ‌at‌ ‌noon‌ ‌on‌ ‌Thursday or on YouTube.‌ ‌ ‌

We’re‌ ‌always‌ ‌looking‌ ‌for‌ ‌the‌ ‌story‌ ‌of‌ ‌Breaking‌ ‌Average‌ ‌from‌ ‌the‌ ‌communities‌ ‌that‌ ‌we‌ ‌serve‌ ‌that‌ ‌the‌ ‌world‌ ‌that‌ ‌our‌ ‌listeners‌ ‌are‌ ‌involved‌ ‌in.‌ ‌If‌ ‌you‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌out‌ ‌there‌ who‌ ‌is‌ ‌Breaking‌ ‌Average,‌ ‌in‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌lead,‌ ‌the‌ ‌way‌ ‌that‌ ‌they‌ ‌serve‌ ‌their‌ communities,‌ ‌their‌ ‌organizations,‌ ‌the‌ ‌leaders‌ ‌around‌ ‌them,‌ ‌we'd‌ ‌love‌ ‌for‌ ‌you‌ ‌to‌ ‌go‌ ‌to‌ ‌https://www.breakingaverage.com/podcast‌‌ ‌ ‌let‌ ‌us‌ ‌know‌ ‌of‌ ‌a‌ ‌leader‌ ‌that‌ ‌you‌ ‌think‌ ‌we‌ ‌should‌ ‌talk‌ ‌to‌ ‌as‌ ‌well.‌ ‌

Purchase‌ ‌the‌ ‌Breaking‌ ‌Average‌ ‌book‌ ‌by‌ ‌clicking‌ ‌here:‌ ‌‌http://bit.ly/breakaverage‌ ‌Connect‌ ‌with‌ ‌your‌ ‌‌Breaking‌ ‌Average‌ ‌Crew‌:‌ ‌Paul‌ ‌Gustavson ‌&‌ ‌Rick‌ ‌A. Morris‌ ‌ ‌

Produced by Rick A. Morris with R2 Multimedia, LLC

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