47: The power of PR: Controlling your brand reputation and the steps to handling a media crisis | Sarah Woodhouse

47: The power of PR: Controlling your brand reputation and the steps to handling a media crisis | Sarah Woodhouse

How do you build a resilient brand and lasting reputation and control chaos when a PR crisis hits?

This week on All About Business, we’re joined by Sarah Woodhouse, co-owner and director at Ambitious PR. With over 25 years of experience in strategic communications, Sarah helps high-growth businesses manage their public image and tell their story with transparency.

In this episode, Sarah offers practical lessons on how to communicate with purpose, prepare for unexpected crises, and tailor your message to connect with the audiences that matter most. She discusses the critical differences between marketing and strategic communications, the importance of a founder's personal brand, and how to avoid the "bear traps" of controversy.

Sarah also provides insight into crisis management, drawing on real-world examples to demonstrate how to take back control of the narrative. She also explores the impact of AI on how businesses are found and evaluated online, and what entrepreneurs can do to adapt.

Links:

Check out Ambitious PR’s website

Follow Ambitious PR on LinkedIn

Start your free trial at Reed.ai NOW!

Follow James Reed on LinkedIn

All About Business is brought to you by Reed Global

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(90)

85. "We were £1.5M in debt": The turnaround strategy that could save your business | Zoe Paskin

85. "We were £1.5M in debt": The turnaround strategy that could save your business | Zoe Paskin

Financial crises can hit any business- especially in today's economy. Selling might feel like the only option. But is it?What should founders do when things look bleak? How do you rebuild momentum, an...

29 Jun 51min

84. How to grow your business without losing control | David Palmer

84. How to grow your business without losing control | David Palmer

Scaling a business seems like the obvious goal. But what if growth without the right strategy leads to losing control?In this episode of All About Business, James speaks with David Palmer, founder of ...

22 Jun 59min

83. Are you selling too early? The succession model most founders have never heard of  | Victoria Stapleton

83. Are you selling too early? The succession model most founders have never heard of | Victoria Stapleton

Thirty years of building a business without a board, without investors, and without ever wanting to sell, and it just keeps growing, there’s something to learn from that.In this episode of All About B...

15 Jun 58min

82. Start now. The sign your business idea is ready to build | Sahar Hashemi OBE

82. Start now. The sign your business idea is ready to build | Sahar Hashemi OBE

Most people think successful entrepreneurs spot brilliant ideas.Sahar Hashemi believes the opposite.In this episode of All About Business, James speaks with Sahar Hashemi, entrepreneur, author, and fo...

8 Jun 56min

81. How Gousto is taking on the ultra-processed food industry | Timo Boldt

81. How Gousto is taking on the ultra-processed food industry | Timo Boldt

60% of the UK diet is ultra-processed. And the food industry is manufacturing your addiction. So why is this public health crisis continuing in plain sight, and what it would actually take to change i...

1 Jun 53min

80. How a £5,000 workshop became a global luxury brand | Tom Faulkner

80. How a £5,000 workshop became a global luxury brand | Tom Faulkner

What does it take to build a luxury brand by accident and keep it thriving for 30 years without ever taking outside investment?In this episode of All About Business, James speaks with Tom Faulkner, aw...

25 Mai 1h 8min

79. What businesses should learn from museums about innovation | Elizabeth McKay

79. What businesses should learn from museums about innovation | Elizabeth McKay

How can a major museum be run with the same entrepreneurial mindset as a high-growth business?In today's episode, James Reed speaks with Elizabeth McKay, Director and CEO of the London Transport Museu...

18 Mai 58min

78. The crisis facing UK retail and food businesses | Sarah Bradbury

78. The crisis facing UK retail and food businesses | Sarah Bradbury

Why are millions of jobs going unfilled in one of the UK’s biggest industries, while so many young people are struggling to find work?In this episode of all about business, James Reed speaks with Sara...

11 Mai 48min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
rss-pa-konto
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
aftenbladet-intervjuer
utbytte
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
lederpodden
liberal-halvtime
okonomiamatorene
pengesnakk
rss-politisk-preik