TopMusic Piano Podcast19 Jul 2024

026: Creating a Studio Website with Adam Gingery

Today, we have the pleasure of speaking with Adam Gingery, founder of the Philadelphia Piano Institute and partner at a Philadelphia-based marketing agency. With a diverse background in collaborative piano and extensive experience in search marketing, Adam brings a wealth of knowledge on optimizing studio websites for music studios and private teachers. In this episode, he shares invaluable insights into building and optimizing a high-quality studio website, effective SEO strategies, the importance of a well-managed Google Business Profile, and effective marketing tips to attract more students. Tune in to learn how to enhance your online presence and attract more students to your music studio.

Adam shares a brief overview of his background and businesses.
He shared how he transitioned from teaching piano to marketing.
What his daily tasks and his daily responsibilities look like.
Importance of high-quality websites, SEO and website structure.
Discussion about high quality content and call to action.
Why reviews and testimonials are valuable.
Introduction to Google Business profile and why it's essential for any business.
Setting up and maximizing your Google Business profile.
NAP (Name, Address, Phone Number) consistency to boost your profile's authority.
Discussion on pricing and whether to list pricing on your website.
Importance of professional photos and videos on your website.
How to manage multiple roles and websites.
Tips for improving website SEO for piano teachers.

Guest Links Mentioned

Links Mentioned

Whole Body Learning Teaching Beginner’s Course

Today’s Guest

Adam Gingery is the founder of the Philadelphia Piano Institute and a partner at a Philadelphia-based agency. His piano playing is mostly collaborative in nature and he has worked with countless singers, string players, brass musicians, and woodwind players on their repertoire. He also helps about 50 other clients with search marketing in his private practice at Adam Gingery Consulting. Music schools and private teachers can learn more about his services at Musicstudiomarketing.com.

About Rachel Ehring

Dr. Rachel Ehring is a pianist, teacher, music administrator, and lover of piano teaching gadgets. She holds a DMA in Collaborative Piano from the University of Colorado Boulder and a MM in Accompanying from the University of Kansas. She currently serves as Director at St. John’s Conservatory of the Arts in Orange County, CA. Previously, she held positions at Concordia University Irvine and Henderson State University. Rachel is passionate about empowering music teachers to create engaging and exciting lessons for students of all ages. When she isn’t playing the piano, you might find Rachel reading books with her son or walking her beagle Frieda.

Visit her website at https://rachelehring.com/
Visit her Instagram page: @rachelehring
Visit her Etsy shop at Dream Lavender Music

Thank you for tuning in!

Consider implementing the ideas from this podcast by writing several actionable steps for your teaching practice if it’s inspired you.

If you enjoyed today’s show, please leave us a review on Apple Podcasts, which helps other teachers find our show.

Stay updated by subscribing to this show, and get automatic delivery to your device every time a new episode goes live! We publish on Fridays weekly.

TOPMUSICPRO MEMBERSHIP 14-DAY FREE TRIAL

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(127)

127: How to Include Composition in Lessons with Amy Ferguson

Composing isn't just for the musically gifted few, it's a skill every piano student can build with the right guidance. Today, I'm chatting with Amy Ferguson, a piano teacher of over 30 years who calls...

14 Aug 46min

126: When the Rest is the Work

After spending a few days at a retreat with fellow piano teachers, I came home with a completely different perspective on what it means to rest. In this episode, I'm reflecting on why rest isn't just ...

7 Aug 15min

125: Successful In-Home Teaching with Michael Richey

Teaching piano in students' homes isn't a model we hear about very often, but it can be an incredibly successful way to build a studio. In this episode, Michael Richey shares how he grew a thriving mu...

31 Jul 47min

124: What is the Right Way to Teach Group Piano?

After last week's conversation about transitioning to group teaching, I wanted to continue the discussion by exploring what group piano can actually look like. In this episode, I’m sharing the differe...

24 Jul 18min

123: Making the Pivot to Group Teaching with Mandy Goldbach

When I first heard about group teaching, I wondered how it could possibly provide the same individual attention as private lessons. In this episode, Mandy Goldbach shares how she successfully transiti...

17 Jul 34min

122: The Kindred Piano Method with Andrea Humphrey

Every piano method reflects the values behind the person who created it. Today, I'm chatting with Andrea Humphrey to explore the story behind the Kindred Piano Method, a series that blends solid piano...

10 Jul 33min

121: Using Memory Champion Techniques for Note Reading with Rowina Seidler

Helping students become confident note readers is one of the biggest challenges in piano teaching. In this episode, I'm talking with Rowina Seidler about how memory champion techniques inspired the cr...

3 Jul 39min

120: What Happens When Piano Teachers Meet In Person

What happens when piano teachers meet in person? In this episode, I reflect on our first-ever TopMusic Local coffee meetup and share why face-to-face connections can be so valuable for teachers. From ...

26 Jun 13min