#198: Five Important Facebook Ad Changes with Rick Mulready

Biggest Takeaways You Don’t Want to Miss: Keeping up with Facebook updates can (at times) feel like a full-time job. And if you’re not staying on top of everything that’s changing, you can feel like you’re stuck back in 2012. I’ve got you covered because today, my Facebook Ads sidekick and dancing machine (more about that in the episode!) Rick Mulready, is joining me to fill us in on some of the most recent, and relevant, updates on Facebook Ads. We’re talking everything from the Power Editor going away, to budget optimization, all the way to Messenger Ads. You can’t miss this goldmine of an episode—especially because Rick is introducing us to an amazing new feature to optimizing our budget and get more bang for our buck. If you’ve decided that this year is THE year to master Facebook ads, you cannot miss out on all the juicy details Rick has for us in today’s ep. Some of you know Rick from previous podcasts, and I love having him back because he’s always making sure you’re on top of your game with Facebook AND Instagram Ads. So let’s get started on the five must-areas Rick says you need to be aware of today. Check out these highlights: Where did Power Editor go? [4:51] How Facebook is updating the potential audience reach. [7:39] Should you keep your audiences separate? [10:40] Budget optimization at the Campaign Level: you want to be ready to optimize this update. [11:45] How to choose between manual and automatic bidding. [15:26] Customizing ads for different placements in both Facebook and Instagram (this one’s brand new). [19:01] Messenger Ads—why Rick thinks they will be BIG in 2018. [25:47] Cyber Monday’s billion-dollar payoff and why keeping the mobile user in mind is super important. [31:22]