272. Joey Gonzalez: From pursuing entertainer to global fitness brand Barry’s Executive Chairman, the real business behind the brand, power in adaptability and pursuing fulfillment over the 9-to-5 Episode Description:

This week, Jason is joined by entrepreneur and former CEO, now Executive Chairman of fitness brand Barry’s, Joey Gonzalez!Joey had dedicated over a decade of his life trying to break into the entertainment business in LA, but after realizing he wasn’t achieving the financial stability he desired, he knew he had to make a change. In addition to acting, he was working jobs in real estate and in the restaurant industry before stumbling upon his role as a fitness instructor with Barry’s Bootcamp. From there, Joey organically worked his way up the company, eventually assuming the role of CEO and now Executive Chariman 11 years after taking his first class. Joey breaks down how failure and adversity have been some of his greatest teachers—and why settling for a traditional nine-to-five often comes at the cost of fulfillment and passion. He shares how his early career in acting seamlessly translated into becoming a world-class fitness instructor, from musicality and performance to programming and staying calm in chaos. Joey dives into the business side of fitness, including how to advocate for yourself, what consumers should look for before committing to a membership, how locations are selected, and the real drivers behind their global success—from private equity and adaptability to embracing local nuance in every market. He also reflects on how COVID reshaped the business, breaks down instructor pay structures, offers insight into his personal nutrition and training, recommends must-have home gym equipment (including how he discovered the Woodway treadmill), and shares his thoughts on pursuing an OPM or MBA—before tying it all together with a focus on the four F’s.Joey reveals all this and so much more in another episode you can’t afford to miss!Host: Jason TartickCo-Host: David ArduinAudio: John GurneyGuest: Joey Gonzalez Stay connected with the Trading Secrets Podcast! Instagram: @tradingsecretspodcast Youtube: Trading SecretsFacebook: Join the Group All Access: Free 30-Day Trial Trading Secrets Steals & Deals! Upwork:Instead of spending weeks sorting through random resumes, Upwork Business Plus sends a curated shortlist of expert talent to your inbox in hours. Trusted, top-rated freelancers vetted for skills and reliability.... and rehired by businesses like yours. Right now, when you spend $1,000 on Upwork Business Plus, you'll get $500 in credit. Go to Upwork.com/SAVE now and claim the offer before 1/31/2025. Rula:Rula does things differently. They partner with over 100 insurance plans, making the average co-pay just $15 per session. That's real therapy, from licensed professionals, at a price that actually makes sense. Think about it - you use your insurance benefits to maintain your physical health, so why wouldn't you do the same for your mental health? Thousands of people are already using Rula to get affordable, high-quality therapy that's actually covered by insurance. Visit Rula.com/tradingsecrets to get started. Square:Whether you're selling lattes, cutting hair, detailing cars, or running a design studio, Square helps you run your business, without running yourself into the ground. With Square, you get all the tools to run your business, with none of the contracts or complexity. And why wait? Right now, you can get up to $200 off Square hardware at square.com/go/tradingsecrets. Learn more about your ad choices. Visit podcastchoices.com/adchoices