Stop Competing on Features: Reimagine Your Entire Product Category Instead

Stop Competing on Features: Reimagine Your Entire Product Category Instead

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.

For more on T3 and show notes click here.

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(600)

How Lulu and Georgia Became a 9-Figure Home Brand Without Investors

How Lulu and Georgia Became a 9-Figure Home Brand Without Investors

Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down th...

23 Jun 32min

Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business

Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business

After tracing her own chronic skin and hair issues back to hard water, Karlee Zhang partnered with Omer Ozener to build Hello Klean on just £60,000 of personal savings. By educating consumers on an in...

18 Jun 33min

How Therabody Turned a Homemade Tool Into a Global Recovery Brand

How Therabody Turned a Homemade Tool Into a Global Recovery Brand

Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks dow...

16 Jun 48min

How Getting Back to Basics Turned 437 Into an 8-Figure Brand

How Getting Back to Basics Turned 437 Into an 8-Figure Brand

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting...

11 Jun 41min

How Giving Away Free Knowledge Built a Multimillion-Dollar Car Parts Business

How Giving Away Free Knowledge Built a Multimillion-Dollar Car Parts Business

Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what’s actually inside. So he built ShockSurplus, an education-first automotive p...

9 Jun 41min

How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads

How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads

Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by ...

4 Jun 43min

How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand

How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand

When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy...

2 Jun 45min

"How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did

"How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did

We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot? We've put together the playbook for the ...

28 Mai 24min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
rss-skravla-gar
pengepodden-2
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
lederpodden
utbytte
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
liberal-halvtime
pengesnakk
rss-kron-podden